Facebook Launching Official Live Streaming Channel: Facebook Live. Today at 3 PM PST (6 EST), Facebook will unveil its new official live video streaming channel, Facebook Live.
To kick off the launch, actress America Ferrera will stop by Facebook's headquarters in Palo Alto, California and use Facebook Live to announce details of her new movie, "The Dry Land," a Sundance Film Festival entry. Facebook says that, in addition to special celebrity-oriented videos like today's, the live video channel will also be used for official Facebook announcements, press events, live chats with Facebook engineers and live streaming of its developer conference, f8. Social media.