The Future of Social Media: 50+ Experts Share Their 2013 Predictions. The world of social media underwent major changes in 2012. We saw the addition of Facebook Timelines for Fan Pages, the rise of Pinterest, revamped LinkedIn Company Pages, improved Twitter profile pages, and the increasing pressure to prove social media ROI. As more companies begin leveraging social media for marketing, sales and customer service, it is more important than ever to stay ahead of the curve.
On December 4th, 2012 at 2pm EST, Anthony Leaper, Shep Hyken and Pam Moore will participate in a roundtable discussion around “The Future of Social Media: How Will It Impact Marketing, Sales & Customer Service?”. We hope you will join us and in the meantime please enjoy the following predications from over 50 thought leaders. The Future of Social Media: How Will It Impact Marketing, Sales and Customer Service?
1. Social media has completely blurred the lines between all aspects of marketing. 2. Small and mid-sized market will be revolutionized by social customer acquisition at scale. Make Social Part of Your DNA – Social Media Week London #smwdna #smwldn #social #socialgood | Web Dev News. TheFreeman's overview. Playfire. Le guide Facebook ultime pour les marques, les community managers et les entrepreneurs. Depuis quelques années nous vivons une bataille pour l’attention des internautes, dans laquelle les réseaux sociaux, pour ne pas dire Facebook, ont pris une place importante, grandissante, massive.
Article rédigé par Genaro Bardy aka Naro, spécialiste Digital Marketing & New Media, et blogueur sur Naro Minded. Facebook, l’ogre des médias sociaux Quelle est la part de Facebook dans cette consommation des réseaux sociaux ? Énorme. Le type de parts de marché qu’a Google dans la recherche. Google justement. Avec Google+, on pourrait croire que le géant de la recherche souhaite s’opposer frontalement à Facebook pour attraper justement une part de ce gâteau, du temps d’attention disponible des internautes. Mais l’émergence rapide de Google+ et les nombreuses innovations proposées ont obligé Facebook à un été studieux pour riposter de manière tout aussi massive. Facebook innove sous la menace de Google+ Facebook a donc réagit.
Les marques et Facebook : la grande tentation Voici, vous l’attendez : Official: Google +1 Button For Websites Comes Tomorrow. It’s official. Google’s +1 button for websites will be coming tomorrow. A launch partner accidentally tipped the news of the release to TechCrunch, and Google’s since confirmed with me that it will be happening. UPDATE: See our new post about the actual launch of +1 buttons: It’s Here: Google +1 Buttons For Websites.
Google tells me that any site will be able to to add the +1 button code to their site as of tomorrow, through a self-serve process. The company says a full blog post and more details will be posted tomorrow. My previous post from earlier this month, Just Weeks Away, A Preview Of The Google +1 Button For Websites, gives a pretty good idea of what to expect in terms of implementing the button. You can expect a self-serve form like this: If you’re registered with Google Webmaster Central, you’ll have access to button-push analytics, similar to this: It remains unclear if the buttons will in turn link to any broader social sharing on Google itself. Tweet search – one code, three mobile platforms (wp7, monodroid, monotouch) « Sigurd Snørteland. Does a Facebook Phone Make Any Sense?
Twitter for iOS Gets New Photo Features. Twitter updated its official iPhone and iPad apps Thursday, offering improved and enhanced photo options, auto-link shortening and the ability to easily follow friends via the contacts in your address book. Twitter for iPhone also gained a new feature called the Quick Bar. The Quick Bar is a way to quickly browse through trending topics at the top of the timeline. New Photo Options Our favorite new feature in Twitter for iOS is the ability to quickly and easily attach photos to tweets. There is now a camera button in the new tweet toolbar, which makes it easy to add photos from the library or to take a new photo using the built-in iPhone camera. Users can switch between the front and rear-facing camera (for iPhone 4 owners) and preview photos before choosing what to attach.
Twitter will then upload the photo to the image host you have set in your preferences and send the tweet along with links to those photos. Quick Bar The Quick Bar is an interesting approach to viewing trending topics. Welcome to Facebook! Facebook chat in Hotmail now available worldwide. Microsoft announced on Monday that Facebook chat is now available to Hotmail customers worldwide. The software giant originally announced the functionality back in September but only six regions were able to make use of it. Microsoft now says everywhere Facebook is available worldwide will be able to take advantage of the functionality. Hotmail program manager Dick Craddock admitted that Microsoft may have lost out to Google for being first to bring chat to the inbox but “we have now gone a step further and brought both our own chat and Facebook chat into your inbox.” Microsoft says the number of Facebook Windows Live users has increased by nearly 2.5 million since announcing the availability of Facebook chat in Messenger worldwide two weeks ago.
Microsoft announced earlier this month that the company is expanding where Messenger Facebook chat is available. 75 million customers can now access Facebook chat inside Messenger worldwide. Please Like Us! (Are All Those Facebook 'Likes' Worth It?) Want to get exclusive content on our brand Facebook page? "Like" us! Want to participate in our fun new contest? "Like" us! Want to take advantage of the discount? This is the new hot tactic used by marketers nowadays to get their fan count up. The logic behind this thinking is simple: We provide valuable incentives in return for the larger community on Facebook. There are a lot of people out there who are looking to get a quick coupon or discount. It used to be that un-liking a page was hard; it required several steps and was confusing. So instead of "like-gating," why don’t we provide our fans compelling content and relevant messaging?
If you are not creating valuable customer relationships, then does the fan count matter? Connect.me. Infographic: 40% of Facebook Users Ditch Brand Pages. Brands are Media Companies on the Social Web. Abstract: The Internet is now *Social*. It is now organizing around people and connectedness. The implications are grand, the value proposition nebulous, the future uncertain for Legacy Media, Brands and audience channel incumbents. This article offers businesses and Brands investing in building their customer base on the Social Web a lens through which to interpret value and operate effectively in the new frontier.
The second Internet is about people and connectedness and it matters to brands Let me get straight to the point: my thesis on the Second Internet is nothing new; I didn’t invent it, I’m not sure who did, but I need to articulate it one more time: the first internet was about websites and the second internet is about people and connectedness. Human connections are now enabled through websites which so fundamentally change the way that we behave that they deserve to be identified as a kind of new media. New media requires new metrics from paying to paying to be now what do I do? Foursquare. Foursquare. Foursquare. Foursquare. Foursquare. Entrepreneurs: stop networking and showing off and get back to work! Getting your startup in the newspaper is cool.
You can call your parents and they will be proud. Who knows, someone might even read it and become a customer. Attending networking events is cool too. You get to meet people, exchange information and who knows, you might even meet a customer. Meeting with other entrepreneurs to drink coffee is great. You can exchange experiences and maybe even become partners. You might even convert the other entrepreneur to become a customer! In the end, the customer is all that counts. How much time does it take to do the newspaper interview, and who reads it?
How about those endless meetings with your fellow entrepreneurs? Being involved with a startup is awesome. Being the hottest ticket on some conference is cool, but it doesn’t pay the rent. In the end, all you should aim for is growing your business. So stop networking, showing off and prancing around and start attracting customers and make some money. HOW TO: Add Social Sharing Buttons to Your Website. Dlvr.it : deliver your content to the social web. Twitter. Silan cares. Discover your world on Twitter. TwitFooter spruces up your email signatures with tweets. Adding a personalized signature to your emails is not only aesthetically pleasing, it’s also useful for advertising and gaining followers. Email signatures allow you to passively offer your contact information, website and social profiles to anyone you communicate with via email. A Canadian-based startup has developed a Twitter tool called TwitFooter that displays tweets in the footer of your email signatures.
Users can setup TwitFooter to post either random tweets, the latest tweets, or just the Twitter bio. It works by copying a code from TwitFooter into the place you normally edit your email signature. If you’re a blogger or content creator this tool could be useful because TwitFooter will post your latest articles (through tweets) within every email you create. TwitFooter is a free tool that supports Hotmail, Gmail, Yahoo, Outlook Express, Windows Mail and Outlook 2003 & 2007.