Dope Pics
The complete campaign contains compelling guerilla ads; major and minor that vary in scale and location, strategically located in both indoor and outdoor environments with the same tagline "Deadly Sound, Killer Looks". Supporting elements contain three magazine print ads, a viral video, a billboard, a web site layout and collaterals all circling around the main theme. I have chosen to leave out some of the materials but the ones below shall serve as a preview of the said campaign. <p style="text-align:right;color:#A8A8A8"></p>
