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4 Ways to Profit From LinkedIn. Are you a LinkedIn newbie? Do you struggle to network and show off your expertise? Do you want to secure new business? If so, the most important thing to know is that LinkedIn is not just a modern Rolodex or a glorified resume. It contains more valuable information about a contact than you could imagine. All this information can be used to start an interesting conversation that could lead to great business opportunities between you and him or her. LinkedIn contains information that offers great business opportunities. LinkedIn Relevance Bill Waterhouse is a regional director for Technical Innovation, a company that provides audiovisual products, streaming media, videoconferencing and other services. Shortly after he began using his email contact database to grow his LinkedIn connections, Bill was messaged by someone on LinkedIn—someone he had tried (and failed!)

The only reason Bill was considered was that he happened to pop up on that client’s LinkedIn radar. Author’s Purpose What to Expect. 5 Ways to Get More LinkedIn Company Followers. B2B companies now have the ability to share updates with their followers on LinkedIn. This is the first company page functionality that LinkedIn added that would be more effective with additional followers. Based on executive remarks, more functions are coming to company pages. To make sure you are ready, here are five ways to increase the number of followers of your company on LinkedIn. 1. Write a blog post The best way to draw attention to your LinkedIn company page and increase your followers is to write a blog post about LinkedIn in your industry and include a link to your company page. 2. 4 Ways to Profit From LinkedIn.

7 Ways to Prospect for New Customers With LinkedIn. Does your company sell to other businesses? Are you looking for leads? There’s likely more new business for you on LinkedIn than you’re currently tapping. LinkedIn now boasts 161 million members, including executives from each of the Fortune 500. No matter the job title of your best prospects, you can find them on LinkedIn. Here are seven ways to find new customers with LinkedIn. #1: Develop Connections and Meet Second-Degree Connections The people you’ve connected to directly on LinkedIn are called first-degree connections.

You can increase your network by clicking on “Add Connections” and giving LinkedIn temporary access to your email or by pasting your emails in. Automatically access your email contacts temporarily to invite them to connect with you on LinkedIn, or add emails manually. Below is an example of how your LinkedIn network can help your business: Bill Waterhouse, a regional director for Technical Innovation, was the first person in the company to use LinkedIn.

3 Ways Marketers Can Leverage the New LinkedIn. Have you noticed the changes to LinkedIn recently? Although changes to LinkedIn are less frequent than on Facebook, they can have significant marketing implications. Read further to find out how the recent changes to LinkedIn impact your social media marketing. What’s New With LinkedIn? Recently the LinkedIn Homepage had a significant makeover. LinkedIn has made a few key design changes to make it easier to discover and discuss what matters most. As LinkedIn says in their recent blog post, Introducing a Simpler Homepage: “This is just the beginning of many more exciting, new features we plan to bring to the Homepage to offer more customization and functionality this year. Mashable refers to the new LinkedIn Homepage as a mash-up between Facebook and Google+. A Quick Overview of the LinkedIn Homepage Layout On your new homepage, you will first notice a blue box to click that will show you the most recent updates from your network.

The top part of the new LinkedIn Homepage. Top Five Ways to Use LinkedIn for Social Media Marketing. LinkedIn can be a useful source for social media marketing. It is easy to use and free, with over 60 million members. This is a market where people expect to network, get to know different companies, and expand their own business circles. No matter what service or product a LinkedIn page represents, it puts a personal, yet professional face on any company. Below are the top five ways LinkedIn can be used to grab attention from this audience, and generate quality leads. 1. Ask for Recommendations As the business owner, once a personal profile has been set up and some friends and employees have been established in the network, it’s important to ask around from these connections for recommendations. 2. Since social media is founded in the interaction between people, it’s also just as important to give out reviews and recommendations to colleagues and to clients. 3. 4.

Regular and consistent updates of a profile will keep it in the news feed, and can grab interest from connections. 5.