Get flash to fully experience Pearltrees
You remember a few months back when Pinterest rocked marketers' worlds by introducing business accounts? We sure do. Now, Pinterest is taking it one step further by introducing an analytics tool for those accounts! Pretty pictures and data ... I think this might be the marketing Holy Grail. (I'd also like to go on record for predicting this release back in November .
This post is an excerpt from our newest free ebook, How to Optimize and Measure Your Pinterest Business Account . If you aren't up to date on Pinterest's new analytics and how to optimize your Pinterest presence, download the free ebook to get caught up! Yesterday, Pinterest launched free analytics for all users with a verified account. Finally, marketers have the ability to truly measure the success of their Pinterest marketing efforts! For those of you still plucking the petals off your social media flower saying, "Pinterest is worth my time, Pinterest is not worth my time, Pinterest is worth my time, Pinterest is not ... " stop and take a look at this stat from comScore : Pinterest buyers spend more money, more often, and on more items than any of the other top 5 social media sites.
As Pinterest usage increases in Australia, so too does interest from the small to medium business sector on it’s potential use in driving brand-awareness and emotional engagement with customers. In this blog, we’re having a look at the current state of Pinterest in Australia and providing some advice (and encouragement!) on using this emerging social platform for easy-yet-engaging ‘PIN to WIN’ consumer promotions and competitions. Let’s start with a quick re-cap of the social-media darling that is Pinterest. As Wikipedia defines it, “Pinterest is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. Users can browse other pinboards for inspiration, ‘re-pin’ images to their own pinboards, or ‘like’ photos.”
Pinterest had the good fortune of surging in popularity relatively soon after launching its beta in 2010. However, after registering millions of users, the social network still had a lot of work to do. At first, the site was buggy, the UI wasn't especially intuitive and the overall service lacked some significant features . But what saved the visual social network was Pinterest's game-changing design .
Let me guess, you heard about Pinterest . Or more like, you can’t spend 15 minutes online without hearing about it… And now you’re thinking, “should I jump on the wagon too?”
So you’d like to know a little more about how Pinterest can work for your business? We’ve gathered a number of resources to get you started, or to take your pinning strategy to the next level.
BRANDING - Pinterest
WAYs TO - Pinterest
HOW TOs - Pinterest
Do your customers trust you? The key to building a successful business is the ability to create loyal relationships with your clients or customers . In the ‘How Content Can Help You Build a Loyal Following’ episode of the Social Media Marketing podcast, Michael Stelzner interviewed Pat Flynn of Smart Passive Income.
Pinterest is another one of those social networks that some marketers have figured out how to infiltrate to reap business benefits -- even without the existence of dedicated brand pages on Pinterest (much like Google+ when it first launched).
Is your business on Pinterest? Or are you still unsure how to use Pinterest to effectively promote your products or company? In November, Pinterest launched business pages with their new terms of service .
Do you use Pinterest for business? Are you wondering how Pinterest can help your business drive more traffic to your website or blog? To learn about Pinterest marketing, I interview Melanie Duncan for this episode of the Social Media Marketing podcast . More About This Show
Pinterest for BUSINESS
TRENDS/TOPICS - Pinterest
Even if you haven't ever visited popular visual bookmarking site Pinterest , you might recognize its design elements — which have been popping up everywhere since the startup burst onto the mainstream scene in 2011.
With its explosive growth rate, Pinterest has become this year's social media darling. Now that it's gained significant traction, it's looking to go international — or shall we say, "pinternational."
It doesn’t matter who you are—a blogger interested in food and fashion or a B2B marketer working for a custom plastic molding company —you’ve probably been hearing about Pinterest and how it could be good for your brand.
Pinterest has taken the social media world by storm, proving that visual content is highly effective in the world of inbound marketing.
Looking for tips to optimize your pictures for Pinterest?