What Is An Infographic And Why Are They So Popular? — Performancing. 6 Reasons to Utilize Infographics in Your Content Marketing Strategy. We are now living in an age wherein more than one billion pieces of content are created every day. With that large amount of data, some readers are continuously collating, organizing, and curating data either by bookmarking pages, saving files in folders, or even manually jotting them down in a notepad.
With that in mind, marketers have sought a solution to take large amounts of information and present it in a visual shorthand. This way of curating the best of text, designs and images to communicate complex data in a visually compelling format is called Infographics. Infographics come in different formats – charts, diagrams, graphs, cartoons, interactive, video, or even hand-drawn illustrations. Utilizing infographics has been in continuous demand for content marketing as it brings life to boring, pale, and unshareable content, as well as enhancing already interesting content.
Here are 6 more reasons to utilize Infographics to your content marketing strategy: 1) Learning Occurs Visually. Infographic Design Team - Infographics Design - Data Visualization. Gallery | Create Infographics | Visual.ly. Infographics – It’s Not Tech Speak. The amount of information that we create and store is doubling year on year and with all this new data bombarding the audience, reader retention rate is becoming more and more important.
So for some new data report to grab our attention, it needs to be more than just some graphs and pie charts and it needs to be represented in a way that we are going to remember it. It is said that a picture speaks a thousand words and in today’s market of information overload and graphical information, there is no better way than engaging infographics to convey a large amount of detailed information in a very easy to read format.