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Creating A Facebook Business Page - Forbes.com. Altimeter Report: The 8 Success Criteria For Facebook Page Marketing. {*style:<b>Report Snapshot (full report embedded below) </b>*}Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices.

Altimeter Report: The 8 Success Criteria For Facebook Page Marketing

We found Eight Success Criteria for Facebook page marketing, and then tested the maturity of 30 top brands across six industries. Our heuristic evaluation revealed that brands fell short – nearly half of the brands we reviewed (14 out of 30) did not fully leveraged social features to activate word of mouth, the hallmark behavior of social networks.

Within this immature landscape, a few brands were on the right track to successfully harnessing Facebook page marketing. HOW TO: Build Your Personal Brand on Facebook. Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), and owner of the award winning Personal Branding Blog.

HOW TO: Build Your Personal Brand on Facebook

With over 200 million active users, Facebook has become a personal, product and corporate branding hub. Every brand that exists on Facebook has the same core features and benefits, such as the ability to create a page, share resources, add multimedia and much more. HOW TO: Build a Facebook Landing Page for Your Business. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

HOW TO: Build a Facebook Landing Page for Your Business

Facebook is known for its uniformity. You can post all sorts of content, but the actual design and layout of your profile is the same as everyone else's.

Facebook Online Br.Twitter: Alias?

Facebook’s Gone Rogue; It’s Time for an Open Alternative. Facebook has gone rogue, drunk on founder Mark Zuckerberg’s dreams of world domination.

Facebook’s Gone Rogue; It’s Time for an Open Alternative

It’s time the rest of the web ecosystem recognizes this and works to replace it with something open and distributed. Facebook used to be a place to share photos and thoughts with friends and family and maybe play a few stupid games that let you pretend you were a mafia don or a homesteader. It became a very useful way to connect with your friends, long-lost friends and family members. Even if you didn’t really want to keep up with them. Soon everybody — including your uncle Louie and that guy you hated from your last job — had a profile. Privacy Settings.