Facebook Branding Tips
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While marketers are, of course, employing monitoring tools to track fan response levels to brands' Facebook page postings, publicly available research providing insights about how content type and timing affect response -- particularly across product/service categories -- has been scarce. A new white paper from social media management company Vitrue, "The Anatomy of a Facebook Post," provides insights on the relative effectiveness of creative elements or communication techniques, both across a wide range of product/service category clients and deeper digs into the quick-service restaurant/QSR and consumer product goods/CPG categories.
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Creating A Facebook Business Page - Forbes.com
After writing a couple of columns about the advantages of creating a Facebook business page, I thought I should tell you how to go about doing so. This won't be a detailed technical tutorial. Some companies are building whole e-commerce storefronts around Facebook's application programming tools, but you can get started much more simply. You want to get started now, so you can capture your business "username"--a short address like www.facebook.com/carrcomm that you feature on business cards, brochures or your e-mail signature.
Altimeter Report: The 8 Success Criteria For Facebook Page Marketing « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
Report Snapshot (full report embedded below) Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. We found Eight Success Criteria for Facebook page marketing, and then tested the maturity of 30 top brands across six industries. Our heuristic evaluation revealed that brands fell short – nearly half of the brands we reviewed (14 out of 30) did not fully leveraged social features to activate word of mouth, the hallmark behavior of social networks. Within this immature landscape, a few brands were on the right track to successfully harnessing Facebook page marketing.
HOW TO: Build Your Personal Brand on Facebook
Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), and owner of the award winning Personal Branding Blog . With over 200 million active users, Facebook has become a personal, product and corporate branding hub. Every brand that exists on Facebook has the same core features and benefits, such as the ability to create a page, share resources, add multimedia and much more.
HOW TO: Build a Facebook Landing Page for Your Business
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. Facebook is known for its uniformity. You can post all sorts of content, but the actual design and layout of your profile is the same as everyone else’s.Facebook Online Br.Twitter: Alias?
Facebook has gone rogue, drunk on founder Mark Zuckerberg’s dreams of world domination. It’s time the rest of the web ecosystem recognizes this and works to replace it with something open and distributed. Facebook used to be a place to share photos and thoughts with friends and family and maybe play a few stupid games that let you pretend you were a mafia don or a homesteader.
Facebook’s Gone Rogue; It’s Time for an Open Alternative | Epice