Creating A Facebook Business Page - Forbes.com. Altimeter Report: The 8 Success Criteria For Facebook Page Marketing. Report Snapshot (full report embedded below)Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices.
We found Eight Success Criteria for Facebook page marketing, and then tested the maturity of 30 top brands across six industries. Our heuristic evaluation revealed that brands fell short – nearly half of the brands we reviewed (14 out of 30) did not fully leveraged social features to activate word of mouth, the hallmark behavior of social networks. Within this immature landscape, a few brands were on the right track to successfully harnessing Facebook page marketing. Brands like Pampers, Macy’s, Kohl’s, and AXE increased engagement and activated word of mouth through advocacy and peer-to-peer interactions, or solicited business call to actions that result in transactions. How should brands approach their Facebook page marketing? About the Altimeter research team. HOW TO: Build Your Personal Brand on Facebook.
Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), and owner of the award winning Personal Branding Blog.
With over 200 million active users, Facebook has become a personal, product and corporate branding hub. Every brand that exists on Facebook has the same core features and benefits, such as the ability to create a page, share resources, add multimedia and much more. You have a unique opportunity to leverage this platform for career success or as a playground for you and your closest friends. The social graph is filled with CEOs, celebrities, entrepreneurs and people just like you who can be reached through Facebook’s messaging system without any boundaries or restrictions. Facebook is also a talent search engine and part of the college admission and corporate recruiting criteria. What follows is a guide to building your personal brand on Facebook.
This post is part of Mashable’s Facebook Week. 1. 2. 3. 4. HOW TO: Build a Facebook Landing Page for Your Business. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
Facebook is known for its uniformity. You can post all sorts of content, but the actual design and layout of your profile is the same as everyone else's. But with Facebook Fan Pages and the array of apps you can plug into them, there are a few ways you can customize what people see when they land on your Page. You've probably seen custom Fan Pages like those of Best Buy and Victoria's Secret. When you land there, you start on what is essentially a mini website within Facebook, instead of the Page's wall or feed.
These are often used to promote deals, call attention to new products, or simply welcome visitors with an attractive branded splash page.
Facebook’s Gone Rogue; It’s Time for an Open Alternative. Facebook has gone rogue, drunk on founder Mark Zuckerberg’s dreams of world domination.
It’s time the rest of the web ecosystem recognizes this and works to replace it with something open and distributed. Facebook used to be a place to share photos and thoughts with friends and family and maybe play a few stupid games that let you pretend you were a mafia don or a homesteader. It became a very useful way to connect with your friends, long-lost friends and family members. Even if you didn’t really want to keep up with them.
Soon everybody — including your uncle Louie and that guy you hated from your last job — had a profile. And Facebook realized it owned the network. Then Facebook decided to turn “your” profile page into your identity online — figuring, rightly, that there’s money and power in being the place where people define themselves. This spring Facebook took that even further. This includes your music preferences, employment information, reading preferences, schools, etc. What? Privacy Settings.