One True Fan Presentation. William Bunce: Definitely @OneTrueFan has... OneTrueFan. OneTrueFan is a service that enables users to see who else has viewed and shared the pages they read. Users earn points for engagement -- visiting regularly, reading new content, sharing links and driving traffic -- and can compete to be the biggest fan of a site. Players can also earn badges for specific gameplay achievements, such as regularly being the first person in their social graph to find new pages. The service is distributed as both a web site "widget" and browser plugin.
More than 80% of any site's traffic visits once a month or less. In most cases, this traffic results from search engines and social links and less than 24 hours later there is no recall of where the content was consumed. These readers are essential negative value -- they don't remember the brand, they don't click on ads and they don't come back again. Only six to eight percent of a site's traffic are "regulars", defined as visiting at least once a week.
See Less Only six to eight percent of a site's traffic... OneTrueFan Is The Foursquare For Websites. The Foursquare model of checking into a location, earning badges and tapping into your social network to share that location has become one that has been able to be applied to other platforms. For example, GetGlue allows users to check-in to shows, books, movies and more, earn badges and share this with friends on Twitter and Facebook.
Today at TechCrunch Disrupt, OneTrueFan is launching a service for web publishers that allows visitors to earn badges for interacting and sharing content on the site. OneTrueFan, which will be available as a browser add-on or as a javascript code that publishers embed on their site, aims to help engage visitors while they are on a website interacting with content. The startup revolves around a game-format that allows you to see who is reading content in the site, compete for the most engagement and encourages you to share content within the service and on social networks. Q: What about the retweet problem? A: I think you’re absolutely right. Can OneTrueFan kill off ‘Foursquare for website’ competitors? Boulder, Colo. -based OneTrueFan today announced its new service to help website publishers connect with their most loyal readers.
If that sounds familiar, it’s because Badgeville, a startup making similar promises, launched earlier in the afternoon. Both of them demonstrated at the TechCrunch Disrupt conference. But OneTrueFan’s approach is a bit different. It offers a toolbar for users to “check in” when they’re reading an article, similar to what users do in location startup Foursquare. They then share articles on social networking sites and elsewhere.
By building up check ins and shares, a reader can be declared the “one true fan.” Co-chief executive Eric Marcoullier said that nailing the user experience for the toolbar is key to beating competitors, and that’s something the OneTrueFan team (which previously co-founded MyBlogLog, the blog social network acquired by Yahoo) has been perfecting for a while.