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OneTrueFan is a service that enables users to see who else has viewed and shared the pages they read. Users earn points for engagement – visiting regularly, reading new content, sharing links and driving traffic – and can compete to be the biggest fan of a site.
The Foursquare model of checking into a location, earning badges and tapping into your social network to share that location has become one that has been able to be applied to other platforms. For example, GetGlue allows users to check-in to shows, books, movies and more, earn badges and share this with friends on Twitter and Facebook. Today at TechCrunch Disrupt , OneTrueFan is launching a service for web publishers that allows visitors to earn badges for interacting and sharing content on the site.
Boulder, Colo.-based OneTrueFan today announced its new service to help website publishers connect with their most loyal readers. If that sounds familiar, it’s because Badgeville, a startup making similar promises, launched earlier in the afternoon. Both of them demonstrated at the TechCrunch Disrupt conference. But OneTrueFan’s approach is a bit different. It offers a toolbar for users to “check in” when they’re reading an article, similar to what users do in location startup Foursquare.