SWOT Analysis - Strategy Tools from MindTools. Discover New Opportunities, Manage and Eliminate Threats Find out more about SWOT, with James Manktelow & Amy Carlson. SWOT Analysis is a useful technique for understanding your Strengths and Weaknesses, and for identifying both the Opportunities open to you and the Threats you face. Used in a business context, it helps you carve a sustainable niche in your market. Used in a personal context , it helps you develop your career in a way that takes best advantage of your talents, abilities and opportunities.
This article looks at how to use SWOT in a business context. Business SWOT Analysis What makes SWOT particularly powerful is that, with a little thought, it can help you uncover opportunities that you are well-placed to exploit. More than this, by looking at yourself and your competitors using the SWOT framework, you can start to craft a strategy that helps you distinguish yourself from your competitors, so that you can compete successfully in your market. How to Use the Tool Tip: Strengths. Highrise: Small Business CRM, Web-Based Contact Manager. Local Workshops. Project management software, online collaboration: Basecamp. Online Training Library® | Registration Step 1. Task & Errand Service By Awesome, Trustworthy People.