PEST Analysis Example. Political, economic, social and technological variables (the PEST factors) have great influence upon any business decision in a given business environment.
You cannot imagine the amount of hard work and research that is involved whenever a new product or commercial utility is launched. For that matter, any change in the business management and development strategy calls for minute scrutiny of the environment which would form the background for such change. It is with respect to this detailed dissection of the environment and the proper understanding of the verdict that is assimilated from such dissection that any decision pertaining to expansion, entry, exit or any other transition is reached.
Starbucks - PESTLE ANALYSIS. Pestle Analysis for Marks and Spencer.