10 principes pour votre stratégie de contenu #britishinspiration. GOV.UK a publié les grands principes de son approche en matière de contenus. « Voir grand » en est l’idée directrice, mais les conseils peuvent s’appliquer à n’importe quelle organisation. La spécificité de GOV.UK, c’est que sa mission embrasse tous les sites gouvernementaux. Vouée à voir grand par la force des choses, l’équipe centrale y voit une opportunité et incite leur homologues dans tous les services publics à partager cette ambition. 1.
Faire moins Ne créer que le contenu dont les utilisateurs ont besoin et que vous pouvez gérer. Ce premier conseil est le plus inattendu… et le plus évident. Viser la qualité plutôt que la quantité implique 1. de répondre précisément et uniquement aux besoins réels 2. de tenir compte des capacités de production internes. 2. Ce point est plus difficile à traduire et à interpréter. 3. Le contenu est conçu en fonction des besoins réels des utilisateurs, ou il faut le publier pour des raisons légales ou de transparence. 4. 5. 6. 7. 8. 9. 10. Lire aussi. How to find early adopters.
The toughest part about practicing customer development is getting started. You already know that customers are not going to magically find you because you have a great product, work hard and are good looking. Now that you've realized how big the world is and that using a megaphone from your roof top is a poor method of user acquisition, what's next? Presumably if you are committed to the principles of customer development, you are already committed to "getting out of the building. " Before you can interview potential customers, however, you have to find potential customers to interview.
Unfortunately, there are no magic bullets. This is painstaking work. Just as with other portions of the customer development model, to find early adopters you make assumptions, test, and iterate. Step 1. Write up a description of your ideal mainstream customer. Re-read your description and remove attributes that are not unique. Step 2. Brainstorm how to reach these users. Your blog readers Web surveys. Mixergy Interview On Startup Marketing, Reaching Early Adopters, Burnout, & More. Date / / Category / Marketing, Moz, Startups A few weeks ago, Andrew Warner of Mixergy interviewed me on a number of topics. We started by talking about launching a startup marketing strategy, got deep into the tactical process of earning an audience, and ended discussing some of the challenges I’ve had at Moz this year.
(Andrew via Extra Pack of Peanuts) Andrew is one of the best interviewers I’ve ever encountered. Here’s some of the topics we discussed: Should you do marketing before you have product-marketing fit? The interview’s about an hour long, but it moves along fast, and Andrew never lets up on making me give really actionable, transparent stuff. p.s. E-Book - How to Interview Customers and Early Adopters. According to Lean Startup Methodology, Customer Feedback is one of the critical tasks in a startup’s to-do list. So, are you taking time to Interview Customers, asking them what they want? Talking to Potential Customers and Early Adopters is must and this e-book gives you pointers on how to go about it. By reading this 14 page e-book, you’ll be able to understand – How to get Interviews with Potential Customers How to get customers to talk How to Conduct Interviews with Potential Customers How to interview Early adopters?
The best part : The e-book is totally FREE! P.S: Please wait for the entire page to load before you hit the Download button below. This is our first attempt at creating an e-book and we welcome all feedback.Please mail at saraswathi@thetechpanda.com Alap Naik Desai helped us in compiling this eBook. Know someone who needs this badly? *Note : Entering your e-mail address for the e-book download will automatically enroll you for TheTechPanda daily newsletter. Femgineer – How to Interview Potential Early Adopters.
Anyone who has watched a legal drama like Law & Order or my personal favorite Joe Pesci in My Cousin Vinny, has seen an attorney asks a series of questions, usually to some expert witness. The purpose of asking a series of questions that seem simple is to carefully create a scenario for a jury that will reveal the guilt or innocence of the defendant. We know it’s going to happen everytime, but we’re always surprised! It’s an element of surprise for us because the attorney always begins by asking some pretty harmless questions. Never do they begin with something obvious like: “Do you think so-and-so is guilty?” The reason they ask leading questions is because they’re trying to extract information that tells a story.
Now of course the opposing attorney maybe smart enough to recognize what is going on, and interrupt moments later with, “Objection leading the witness!” Apply this same style of questioning to a prospect or early adopter can be just as effective. Talk to people bah humbug! Innovation & Early Adopters: Beyond The Bell Curve. How Quora and reddit solved the chicken and egg problem - Markus Kirjonen. Getting users contributing on an empty website is a bit of a problem. After all, if you don’t think you’ll get feedback or attention for whatever it is you’re submitting, why bother? This is called the “chicken and egg problem.” It is a problem most communities face when first starting off. You can’t get users contributing without content, and you can’t get content without users contributing. Fortunately for us, there are solutions. One simple way is to branch out from an already existing community. A good example of this is Imgur (popular image sharing website), which built itself as a tool for redditors.
While reddit and Quora both had their founders posting most of the early content themselves, the approaches they took varied. Launching Quora Quora describes itself as the “best source of knowledge.” In 2008, there was a lot of media buzz going around when Adam D’Angelo, Facebook’s former CTO, quit his job. So in April 2009, he started work on the platform with Charlie Cheever. How startups such as Dropbox, Airbnb, Groupon and others acquired their first users. : Entrepreneur.
Growth Hacking: Structuring incentives for virality. One of the factors that make or break an early stage startup is its ability to acquire users cost-effectively. Startups are increasingly innovating around their user acquisition strategies to acquire users through viral mechanics in the hope of reaching the all-important critical mass without having to spend a fortune. Most viral acquisition is built around incentives.
Users are incentivized either explicitly (with a clear dangling carrot) or implicitly (through product mechanics) to invite other users. There are various forms of incentives that prompt users to invite other users based on the value that the user receives: Network Value This is especially true of communication platforms (Skype) and platforms that are based around social connections (Facebook, LinkedIn). Implementation: In these cases, the value proposition of having one’s network on board is put in front of the user fairly early. Immediate Value Interaction Value Paypal offered $10 to every new person signing up. Mutual Value. There's only a few ways to scale user growth, and here's the list.
Scaling growth is hard – there’s only a few ways to do itWhen you study the most successful mobile/web products, you start to see a pattern on how they grow. Turns out, there’s not too many ways to reach 100s of millions of users or revenue. Instead, products mostly have one or two major growth channels, which they optimize into perfection. These methods are commonplace and predictable. Here are the major channels that successful products use to drive traction – think of them as the moonshots. Paid acquisition. These channels work and scale, because of two reasons: They’re feedback loops. It might seem like it’s best to crack one of these channels right away, and then ride then into glory. New products often only have months, or a year, to live, so these strategies are often not a real option.
High-risk, high-reward Attacking one of these scalable channels is high risk but also high reward. This essay by Paul Graham gives us a clue, as he writes about Startups = Growth: Good luck. PS.