Facebook Launches New Metric: "People Talking About". Facebook has overhauled its Pages Insights analytics tool and added a new metric to gauge the health of a page: "People Talking About.
" That statistic, which users will see on Pages below the total number of "Likes," will be one of four tracked by Pages Insights. The idea is that users will understand a Page with a high People Talking About rating is one that has compelling content. Likewise, content creators will be motivated to make their Pages more comment-worthy. People Talking About (that might not be the final name for the metric; at press time, Facebook wasn't sure) will measure user-initiated activity related to a Page, including posting to a Page's Wall, "liking," commenting, sharing a Page post or content on the Page, answering a Question posed to fans, mentioning a Page, "liking" or sharing a deal or checking in at your Place.
Facebook vs Google+: Is Facebook Afraid of Google’s Social Networking Success Already? [Facebook Reported to Have Banned Google+ Ads For Users That Were Trying to Recruit Google+ Friends. Facebook bans Google+ ad. Ingenuity is surely something to be admired.
Commercial ingenuity is something to be revered.