BRANDING
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Brand New: Opinions on Corporate and Brand Identity Work
Opinion BY Armin Established in 1923, Czech Radio (Český rozhlas) is the public radio broadcaster of the Czech Republic with four national stations — Czech Radio 1 - Radiozurnál (news, current affairs and music); Czech Radio 2 - Praha (entertainment and education); Czech Radio 3 - Vltava (cultural station); and Czech Radio 6 (analytics and current affairs) — as well as four specialized stations — Czech Radio Rádio Česko (news and current affairs), Czech Radio D-dur (classical music), Czech Radio Radio Wave (for young listeners), and Czech Radio Leonardo (popular educational service) — plus thirteen regional stations. In February Czech Radio introduced a new identity designed by Prague-based Marvil . Continue reading this entry
Paul Rand – Corporate Identity Designs, Innovation and Excellenc
Paul Rand was one of the most influential graphic designers of the 20th century. His valued contribution to the design medium is remarkable and acknowledged by clients and critics alike. His work received recognition in his early twenties due to his groundbreaking innovation in design, typography and graphic design. However, it was the area of corporate identity design during the mid of his design career, that he shot to worldwide fame. He is regarded as the one who has actually set standards for the creation of corporate logos, and that too, by devising the pre-requisites of modernity, simplicity and ease of recognition.