
Philosophy
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Nietzsche Quotes: Christianity
One of the most salient features of our culture is that there is so much bullshit. Everyone knows this. Each of us contributes his share.
Harry Frankfurt's "On Bullshit"
I came across this slideshow on reception theory on SlideShare on Reception Theory . And it was a very interesting, clear read. As a media planner, I have been exposed to a number of 'frameworks' that tried to explain how audiences access, process, and relate with information that they encounter about brands. The one that I found most interesting was this chart (which I think is overused but still relevant though in need of further improvements to take into account how audiences have evolved). In essence, the above suggests that the communication effectiveness is at the middle - where the message is delivered by the right medium to the its intended target audiences whilst they are in the right mindset .
marginally subversive
Logical Fallacies and How to Spot Them
40 Belief-Shaking Remarks From a Ruthless Nonconformist | Raptitude.com
If there’s one thing Friedrich Nietzsche did well, it’s obliterate feel-good beliefs people have about themselves. He has been criticized for being a misanthrope, a subvert, a cynic and a pessimist, but I think these assessments are off the mark. I believe he only wanted human beings to be more honest with themselves. He did have a remarkable gift for aphorism — he once declared, “It is my ambition to say in ten sentences what others say in a whole book.”In space or just on a space table? by Feb 21

