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Optimizing Your Site For Business Performance by Monte Martin

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:-) UserTesting.com. Optimizely: A/B testing software. Crazy Egg. Slides URL. Tag Manager official website. Google Analytics for WordPress Plugin. Do you want to track how many visitors you have?

Google Analytics for WordPress Plugin

Do want to know where they come from and what they do on your site? Google Analytics is the de-facto standard for measuring this, and much more. Adding Google Analytics to your website is as easy as pie with the Google Analytics by Yoast WordPress plugin. Google Analytics. Ask Questions. Context. Compare. What do you measure? Web analytics. Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.

Web analytics

Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.