Editor’s note: Iris Shoor is co-founder and VP Product Marketing at Takipi , a service for managing software downtime in the cloud. Before that, Iris was co-founder and VP Product at VisualTao, a B2B web and mobile service acquired by Autodesk. For a long while I thought about marketing as wordsmithing – putting an abstract idea into a sentence, picking just the right words. But then things started to change – less text please, more graphics – we’d rather see it than read it.
Pepsi logo price tag: $1,000,000 The new Pepsi logo was designed by the Arnell Group in 2008. The listed prices include a complete branding package unless otherwise noted. Australia and New Zealand Banking Group logo price tag: $15,000,000 New Zealand Banking Group logo was redesigned in 2009. Accenture logo price tag: $100,000,000 The new Accenture logo was designed by Landor Associates in 2000.
Ekaterina Walter is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. She was recently elected to serve on the board of directors of WOMMA. What makes a brand stand out from its competition? For some, it’s their cutting-edge design, for others it’s their customer service.
It’s no secret that branding is powerful: Fonts, shapes, colors are all part of what we associate with certain brands. Without the words, we can tell the swoosh is part of the Nike franchise, and a yellow M is a straight sign to your local McDonald’s. In fact, if these clues were part of the mobile gaming app Draw Something , that’s probably what you’d scribble down first. But can you recognize these brands and objects if you take the colors and logos away? That’s the idea behind the project Brand Spirit by Andrew Miller.
The Modern Media Agency Series is presented by IDG. IDC Infographic: Big Data Market to Grow 40% Per Year. Technology vendors of all sizes across hardware, software, and services stand to gain in the explosion of big data spending over the next three years. IDC predicts Big Data will become a $17 billion market. See what’s hot…
Over the past few years, Facebook marketing has moved from the domain of early adopters to a mainstream focus for nearly all businesses. During that time, a large number of social media marketing tools have emerged to help companies reach and engage with fans, run promotions and contests, and even integrate Facebook Ad programs with the rest of their social marketing. But while most marketers are currently using the myriad applications that allow them to run their ongoing programs, they may not be as familiar with tools they can use to enhance their day-to-day activities and make their programs more effective. Here are four services that offer specific functionality to boost the impact of your Facebook marketing every day. 1.
Joe Chernov is the VP of Content Marketing for Eloqua. He is responsible for creating, distributing and measuring content that increases awareness and drives demand. Marketers are suckers for a catch phrase, from “join the conversation” to “think like a publisher.” Now, thanks largely to Facebook Timeline for brand pages, the new marketing slogan has quickly become, “humanize the brand.” Humanizing a brand simply means trying to interact with each customer on a personal level. But for a company to implement that style, there needs to be a shift in how it responds to customers, particularly via social media.
Srinivas Penumaka There’s no shortage of folks developing tools to help companies make sense out of social networking chatter. Last year, Salesforce.com gobbled up Radian6 for up to $326 million, while other Seattle upstarts such as Prosodic, Simply Measured and Visible Technologies also are attacking the opportunity.
Fast Company wants you to have your best year yet in 2012; click for more advice and tips on how to work smarter, manage your career, and lead a more meaningful life. As a branding and design consultancy, there are few things more exhilarating than being involved with a startup. But I have also seen some recurring challenges.
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. Companies that rely on a visual or photographic web presence often find it difficult to convey their media on Twitter . Take, for instance, apparel brands that need to get social media eyes on their merchandise, or a design firm that seeks exposure. How can these types of businesses ensure that Twitter followers see their wares? Ecommerce or design companies may prefer Facebook , due to its inherently visual and expansive nature. However, businesses these days can’t afford to bypass Twitter entirely — especially because many people keep their Twitter feeds open all day long.