Visual Marketing Is Here – 5 Ways You Can Use It To Sell Your Ideas. Editor’s note: Iris Shoor is co-founder and VP Product Marketing at Takipi, a service for managing software downtime in the cloud. Before that, Iris was co-founder and VP Product at VisualTao, a B2B web and mobile service acquired by Autodesk. For a long while I thought about marketing as wordsmithing – putting an abstract idea into a sentence, picking just the right words. But then things started to change – less text please, more graphics – we’d rather see it than read it. This year more than ever, visual content is going mainstream. Pinterest is using imagery as its main content, and within a few months hundreds of different websites have adopted a ‘Pinterest like’ design. I have to admit that I started using visual marketing not because I identified a trend but because as an architect by trade that’s the way I think – visually.
“Say Cheese” – How A Team Picture Helped Us Get Better Reviews On The App Store Want People To Remember Your Product? Look at a screenshot of your product. Famous logo designs and how much did they cost? Pepsi logo price tag: $1,000,000 The new Pepsi logo was designed by the Arnell Group in 2008. The listed prices include a complete branding package unless otherwise noted. Australia and New Zealand Banking Group logo price tag: $15,000,000 New Zealand Banking Group logo was redesigned in 2009. Accenture logo price tag: $100,000,000 The new Accenture logo was designed by Landor Associates in 2000. BBC logo price tag: $1,800,000 The BBC logo was redesigned in 1997. British Petrol (BP) logo price tag: $211,000,000 The BP logo was redesigned in 2008. Enron logo price tag: $33,000 The Enron logo was designed by the famous Paul Rand in the 1990s. Glasgow 2014 Games logo price tag: $95,000 The Glasgow 2014 Games logo was designed by Marque Agency and this price only includes the logo design.
Google logo price tag: $0 The original Google logo was designed in 1998 by Sergey Brin, one of Google's founders in Gimp. Nike logo price tag: $35 The Nike logo was designed by Carolyn Davidson in 1975. 4 Brands That Know How to Tell a Story. Ekaterina Walter is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy.
She was recently elected to serve on the board of directors of WOMMA. What makes a brand stand out from its competition? For some, it’s their cutting-edge design, for others it’s their customer service. But for many successful companies, it’s their ability to tell their brand story. Stories, unlike any other element, allow brands to connect with customers on an emotional level. 1. TOMS shoes, which are sold at more than 500 stores around the world, was founded on the ethos that for every pair purchased, one pair is donated to a child in need. The company has developed an extension of this story online, with their One for One campaign. 2. Mr. Sadly, there has never been a real Mr. 3. On their YouTube channel, the Eminem Superbowl commercial has nearly 15 million views. 4. Facebook Timeline: 9 Best Practices for Brands. The Modern Media Agency Series is presented by IDG.
IDC Infographic: Big Data Market to Grow 40% Per Year. Technology vendors of all sizes across hardware, software, and services stand to gain in the explosion of big data spending over the next three years. IDC predicts Big Data will become a $17 billion market. See what’s hot… Facebook Timeline officially rolled out to Brand Pages on March 30, but we're guessing that many marketers still don't know how to milk the new design for all that it's worth. A recent study found that fan growth after Timeline has "slowed slightly"— is your company experiencing a bit of a slowdown? Some best practices apply to all social media platforms — be human, be genuine, reply to fans, foster conversation, don't be gimmicky, and don't syndicate the same content to every social channel, etc. If yours is a small business with little budget for social media or marketing, you need not worry — you can get a lot out of Facebook for free merely by doing it well.
3 Ways to Create Your Personal Brand - Without Sounding Like An Infomercial. 4 Tools to Enhance Brand Engagement on Facebook. Over the past few years, Facebook marketing has moved from the domain of early adopters to a mainstream focus for nearly all businesses. During that time, a large number of social media marketing tools have emerged to help companies reach and engage with fans, run promotions and contests, and even integrate Facebook Ad programs with the rest of their social marketing. But while most marketers are currently using the myriad applications that allow them to run their ongoing programs, they may not be as familiar with tools they can use to enhance their day-to-day activities and make their programs more effective. Here are four services that offer specific functionality to boost the impact of your Facebook marketing every day. 1.
EdgeRank Checker Several billion pieces of content and “Stories” are shared on Facebook every day, so it would be completely overwhelming if the news feed showed all of the possible stories from your friends and the brands you like. 2. 3. 4. 10 Ways to Humanize Your Brand on Social Media. Joe Chernov is the VP of Content Marketing for Eloqua. He is responsible for creating, distributing and measuring content that increases awareness and drives demand. Marketers are suckers for a catch phrase, from “join the conversation” to “think like a publisher.” Now, thanks largely to Facebook Timeline for brand pages, the new marketing slogan has quickly become, “humanize the brand.”
Humanizing a brand simply means trying to interact with each customer on a personal level. But for a company to implement that style, there needs to be a shift in how it responds to customers, particularly via social media. Here are 10 ways to get started. 1. I recently asked Alfredo Tan, Senior Director of Facebook Canada, if the company distinguishes between business and consumer brand pages. 2. Take Maya Grinberg, a social media manager with social commerce platform Wildfire Interactive. 3. 4. 5.
Some brands treat their customers as the face of the company. 6. 7. Want to prove your brand is human? 8. Startup Spotlight: ReadyPulse turns Twitter, Facebook followers into ‘brand advocates’ Srinivas Penumaka There’s no shortage of folks developing tools to help companies make sense out of social networking chatter. Last year, Salesforce.com gobbled up Radian6 for up to $326 million, while other Seattle upstarts such as Prosodic, Simply Measured and Visible Technologies also are attacking the opportunity. Nonetheless, despite the competition, ReadyPulse — founded by former Microsoft employees Srinivas Penumaka, T Vinod Gupta and Mihir Vaidya — believes it can make inroads.
The Seattle area company just launched what it calls a “brand advocate builder” designed to create “champions that buy more, share more, and promote your brand for you.” We chatted with co-founder and president Penumaka for the latest installent of Startup Spotlight. Explain what you do so our parents can understand it: “ReadyPulse helps marketers convert passive audience to brand advocates with audience, content scoring, segmentation, leaderboard and analytics.” VC, Angel or Bootstrap: “Seed round.” Brand Early, Not Often. Fast Company wants you to have your best year yet in 2012; click for more advice and tips on how to work smarter, manage your career, and lead a more meaningful life.
As a branding and design consultancy, there are few things more exhilarating than being involved with a startup. But I have also seen some recurring challenges. Namely, when a client is starting a business, everything is top priority, and it is often easy to think "logo" and "design" should come later. Putting aside the fact that a brand is much more than a logo, we acknowledge that there are cases in which the success of a business does not depend at all on its branding. But both of these cases are rare. We’ve heard a wide range of reasons for de-prioritizing branding and design in the early phases of a business, and these justifications tend to fall into one of three buckets. 1.
This one is tough. Branding, done right, is a rigorous process. 2. 3. Brand Early, Not Often. 4 Ways to Tweet as a Visual Brand. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Companies that rely on a visual or photographic web presence often find it difficult to convey their media on Twitter. Take, for instance, apparel brands that need to get social media eyes on their merchandise, or a design firm that seeks exposure. How can these types of businesses ensure that Twitter followers see their wares? Ecommerce or design companies may prefer Facebook, due to its inherently visual and expansive nature. However, businesses these days can’t afford to bypass Twitter entirely — especially because many people keep their Twitter feeds open all day long.
Read on to discover four pillars of “visual tweeting,” or how to make sure that your Twitter followers get the picture. 1. That said, people come to visual-centric brands for a reason. Amazing new borderless display from LG. 2. 3. 4. The Wide Divide Between Brands And Consumers In Social Media. Branding Lessons from Angelina Jolie.