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Zynga

http://www.insidefacebook.com/2010/10/05/social-gamers-are-most-familiar-comfortable-with-big-brand-payment-services/ [Editor's Note: The following article presents analysis and data excerpts from Inside Facebook Gold , our research and data membership service tracking Facebook's traffic growth and demographic landscape in global markets.] When it comes to web payments, Facebook is unique, giving games and other apps a massive international reach of over 500 million people — and yet, only a single-digit percentage ever make any payment. While conversion rates in the low single digits are standard, and certainly still interesting at volume, dozens of startups have dedicated themselves to making the barriers to payment as low as possible and in doing so hope to get more people spending more money.

Social Gamers Are Most Familiar, Comfortable With Big-Brand Payment Services

Facebook is steadily converting partners like Zynga away from their home grown payment product to Facebook Credits.

Casualties Of War: OfferPal Downsizes As Facebook Chooses Competitor

http://techcrunch.com/2010/07/12/casualties-of-war-offerpal-downsizes-as-facebook-chooses-competitor/

Offerpal Media Acquires Tapjoy, Gains Beachhead For Mobile App Monetization

http://techcrunch.com/2010/03/22/offerpal-media-acquires-tapjoy-gains-beachhead-for-mobile-app-monetization/ J. Michael Arrington (born March 13, 1970 in Huntington Beach, California) is a serial entrepreneur and the founder of TechCrunch, a blog covering startups and technology news. Arrington attended Claremont McKenna College (BA Economics, 1992) and Stanford Law School (JD, 1995) and practiced as a corporate and securities lawyer at two law firms: O’Melveny & Myers and Wilson Sonsini Goodrich... → Learn More

Another Piece To Google’s Social Puzzle: To Acquire Jambool For $70 Million

http://techcrunch.com/2010/08/09/google-aquires-jambool-social-gold/ J. Michael Arrington (born March 13, 1970 in Huntington Beach, California) is a serial entrepreneur and the founder of TechCrunch, a blog covering startups and technology news. Arrington attended Claremont McKenna College (BA Economics, 1992) and Stanford Law School (JD, 1995), and practiced as a corporate and securities lawyer at two law firms: O’Melveny & Myers and Wilson Sonsini Goodrich... → Learn More

FarmVille is Still the Most Popular Facebook App - But #2 is a Surprise

http://www.readwriteweb.com/archives/farmville_is_still_the_most_popular_facebook_app.php Over 16 million people watered their FarmVille crops yesterday.