Zynga. Social Gamers Are Most Familiar, Comfortable With Big-Brand Payment Services. [Editor's Note: The following article presents analysis and data excerpts from Inside Facebook Gold, our research and data membership service tracking Facebook's traffic growth and demographic landscape in global markets.]
When it comes to web payments, Facebook is unique, giving games and other apps a massive international reach of over 500 million people — and yet, only a single-digit percentage ever make any payment. While conversion rates in the low single digits are standard, and certainly still interesting at volume, dozens of startups have dedicated themselves to making the barriers to payment as low as possible and in doing so hope to get more people spending more money. Payment options now include credit cards, mobile phones, promotional offers, promissory notes and others, while Facebook is working to gain user recognition with its virtual currency, Facebook Credits. What do users think of these many choices? The most interesting data is on the smaller payment methods listed.
The Future of Social Gaming: Key Questions for 2011 & The Emerging Media Landscape. Casualties Of War: OfferPal Downsizes As Facebook Chooses Competitor. Facebook is steadily converting partners like Zynga away from their home grown payment product to Facebook Credits.
And to date there’s just one alternative for users who want to complete offers like getting a Netflix subscribtion in exchange for Farmville credits, or whatever – Trialpay. Offerpal, one of the largest offer providers, is responding to that decision. With layoffs. In an open letter to be published later today, Offerpal CEO George Garrick talks about the reasons behind the downsizing, and the company’s new focus on other platforms: As most of you probably know, Facebook has launched Facebook Credits, and certain Facebook games and applications have or will transition from their proprietary currencies to FB Credits.Facebook has indicated to us that at least initially they have selected another provider to be their alt-pay partner for purchases of Facebook Credits. Offerpal Media Acquires Tapjoy, Gains Beachhead For Mobile App Monetization. In late 2009 we wrote about Tapjoy’s evolution from a mobile app developer to a mobile app monetization platform.
Tomorrow, Offerpal Media, one of the giants in social gaming monetization, will announce the acquisition of Tapjoy. That gives Offerpal a beachhead into the mobile space, an area they have only dipped their toes into to date. The company helps applications like Tap Tap Revenge monetize users. The vast majority of revenue comes via pay-for-installs on other mobile apps, meaning users are paid virtual currency to download other mobile applications (on Tap Tap Revenge 3, it takes about 3 installs of free apps to get enough credits for a free song download).
Developers have access to turnkey software to easily add monetization and analytics tools to their iPhone, Android and other mobile apps. They are “very profitable,” say the founders. Tapjoy “dovetails nicely” with Offerpal’s existing offers and monetization platform, says Offerpal CEO George Garrick. Another Piece To Google’s Social Puzzle: To Acquire Jambool For $70 Million. Google continues to gobble up companies that will form the backbone of its new social strategy and the upcoming war with Facebook.
Last week it was Slide. And they are now buying Jambool and their Social Gold payment product, we’ve heard from multiple sources. Making Money for Social Network Users. AppData - Facebook application leaderboards, charts, and metrics Facebook Application Metrics. FarmVille is Still the Most Popular Facebook App - But #2 is a Surprise. Over 16 million people watered their FarmVille crops yesterday.
While AppData's Facebook app top 10 is mostly populated by games like Zynga's popular farming game, Texas HoldEm Poker, FrontierVille and Café World, Microsoft's instant messenger app Windows Live Messenger is the second most popular app in this list with over 9 million daily active users. Microsoft released the latest version of Messenger with a deep integration of Facebook and Facebook chat less than three months ago. In order to allow both Microsoft to connect its 300 million Messenger users to Facebook without running into performance issues, the two companies decided to roll this partnership out slowly. At this point, Microsoft tells us, only about 20% of Messenger users have access to it, making these numbers even more impressive.