Tapjoy. Tapjoy.
Zynga. Social Gamers Are Most Familiar, Comfortable With Big-Brand Payment Services. [Editor's Note: The following article presents analysis and data excerpts from Inside Facebook Gold, our research and data membership service tracking Facebook's traffic growth and demographic landscape in global markets.] When it comes to web payments, Facebook is unique, giving games and other apps a massive international reach of over 500 million people — and yet, only a single-digit percentage ever make any payment. While conversion rates in the low single digits are standard, and certainly still interesting at volume, dozens of startups have dedicated themselves to making the barriers to payment as low as possible and in doing so hope to get more people spending more money. Payment options now include credit cards, mobile phones, promotional offers, promissory notes and others, while Facebook is working to gain user recognition with its virtual currency, Facebook Credits.
What do users think of these many choices? The most interesting data is on the smaller payment methods listed. The Future of Social Gaming: Key Questions for 2011 & The Emerging Media Landscape. Casualties Of War: OfferPal Downsizes As Facebook Chooses Competitor. Offerpal Media Acquires Tapjoy, Gains Beachhead For Mobile App Monetization. In late 2009 we wrote about Tapjoy’s evolution from a mobile app developer to a mobile app monetization platform. Tomorrow, Offerpal Media, one of the giants in social gaming monetization, will announce the acquisition of Tapjoy. That gives Offerpal a beachhead into the mobile space, an area they have only dipped their toes into to date. The company helps applications like Tap Tap Revenge monetize users. The vast majority of revenue comes via pay-for-installs on other mobile apps, meaning users are paid virtual currency to download other mobile applications (on Tap Tap Revenge 3, it takes about 3 installs of free apps to get enough credits for a free song download).
They are “very profitable,” say the founders. Tapjoy “dovetails nicely” with Offerpal’s existing offers and monetization platform, says Offerpal CEO George Garrick. Offerpal isn’t saying what the size of the transaction is, or how much revenue Tapjoy is generating to date. Another Piece To Google’s Social Puzzle: To Acquire Jambool For $70 Million.
Creating Apps | AppBank | Making Money for Social Network Users | AppBank.com. AppData - Facebook application leaderboards, charts, and metrics Facebook Application Metrics. FarmVille is Still the Most Popular Facebook App - But #2 is a Surprise.