Zynga. Social Gamers Are Most Familiar, Comfortable With Big-Brand Payment Services. [Editor's Note: The following article presents analysis and data excerpts from Inside Facebook Gold, our research and data membership service tracking Facebook's traffic growth and demographic landscape in global markets.]
When it comes to web payments, Facebook is unique, giving games and other apps a massive international reach of over 500 million people — and yet, only a single-digit percentage ever make any payment. While conversion rates in the low single digits are standard, and certainly still interesting at volume, dozens of startups have dedicated themselves to making the barriers to payment as low as possible and in doing so hope to get more people spending more money. The Future of Social Gaming: Key Questions for 2011 & The Emerging Media Landscape. Casualties Of War: OfferPal Downsizes As Facebook Chooses Competitor. Offerpal Media Acquires Tapjoy, Gains Beachhead For Mobile App Monetization. In late 2009 we wrote about Tapjoy’s evolution from a mobile app developer to a mobile app monetization platform.
Tomorrow, Offerpal Media, one of the giants in social gaming monetization, will announce the acquisition of Tapjoy. That gives Offerpal a beachhead into the mobile space, an area they have only dipped their toes into to date. Another Piece To Google’s Social Puzzle: To Acquire Jambool For $70 Million. Making Money for Social Network Users. AppData - Facebook application leaderboards, charts, and metrics Facebook Application Metrics. FarmVille is Still the Most Popular Facebook App - But #2 is a Surprise.