Facebook déploie un peu plus sa monnaie virtuelle, ou "crédits", en expérimentant les paiements sur des sites tiers. Concrètement, le réseau social propose sur son site d'acquérir (contre paiement) des "crédits" utilisables sur les jeux et applications Facebook, mais aussi désormais comme moyen de paiement sur le site GameHouse.com. D'autres sites web pourraient par la suite être concernés, selon InsideFacebook, pour ce qui n'est encore qu'une expérimentation. Dans les pages réservés aux développeurs, Facebook annonce ainsi : "Nous testons actuellement les crédits Facebook sur les sites web. Facebook étend sa monnaie virtuelle - - Le Nouvel Observateur
The Bank of Facebook
ISA 2011: Facebook Announces Buy With Friends and Frictionless Micropayments ISA 2011: Facebook Announces Buy With Friends and Frictionless Micropayments Today at our Inside Social Apps InFocus 2011 conference, Deb Liu of Facebook Commerce Product Marketing announced that the company would soon roll out two new ways to use its virtual currency Facebook Credits — Buy With Friends and Frictionless Credits Micropayments. Buy With Friends will allow users to share that they’ve made an in-app purchase to their stream. Friends can then make the same purchase using Credits, sometimes at a discount, in-line from the news feed.
Easter: What are the top 15 candy brands on Facebook? As Easter approaches, many kids (and adults) will wake up Sunday morning to baskets waiting to be filled with Easter eggs and chocolate. So we took a look into PageData’s numbers to find out what candies are most-liked by Facebook users. While Hershey’s, Snickers, Reese’s and M&M’s were near the top of the list, the candy page with the most likes on Facebook doesn’t have any chocolate.
VIDEO: Facebook Credits Discussion Bloomberg provides an interesting video interview with IFEELGOODS, Inc CEO, Scott Silverman discussing Facebook Credits virtual currency. Filed under Facebook, Facebook Credits, social games Tagged as Credits, currency, Facebook, ifeelgoods, interview, Scott Silverman, video, virtual VIDEO: Virtual Currency Explained Virtual Currency News | Just another WordPress.com weblog
Zynga Gunning Up (And Lawyering Up) For War Against Facebook With Zynga Live The relationship between Facebook and its biggest gaming partner, Zynga, are at an all time low, we’ve heard from multiple sources. The level of stress, says one source, is “intense.” Some of the frustration goes back to last year’s limitations on messaging users. But a much bigger concern now is Facebook’s force feeding of Facebook Credits as the only payment platform that Zynga and others can use. Facebook takes a massive feee – 30% – for Credits, and the big publishers like Zynga see it as little more than a protection racket. To make matters worse, say sources, Facebook is trying to get Zynga to agree to a long term deal where Zynga remains primarily on the Facebook platform.
Central To The Facebook-Zynga Deal: Credits This morning brought news of Zynga and Facebook’s five year commitment to keeping social gaming on the network. As we wrote earlier today, the deal was surprising considering Zynga’s recent frustrations with Facebook. Some of these frustrations stemmed from last year’s limitations on messaging users.
PayPal’s New Virtual Goods Payment System: User Experience and Implementation PayPal yesterday launched a new virtual goods payment system with support for purchasing social game items — here’s a closer look at the implementation and user experience. The most significant new component, as we covered, is that upon choosing to pay for a virtual good through PayPal, users see a pop-up mini-browser in which they can carry out the transaction. This removes much of the friction from the previous payment flow, which had redirected users to PayPal.com, causing users to lose their place in their game or site, and possibly not make a payment as a result.
How to Price Your Virtual Currency One of the key early decisions to game design or creating a virtual currency platform is designing the price and exchange rate of virtual currency. Unfortunately after it’s been released, it’s also one of the most difficult to change, because the change impacts the userbase and economy of the system as a whole. So if you’re starting out, how do you decide how to price your virtual currency?
Sell on multiple platforms An embeddable, centrally managed storefront that works on Facebook, mobile, blogs (like WordPress and Joomla), and basically any site you choose. Increase flexibility on option sets and inventory More control over products with attributes (like color and size) and the ability to track separate inventory for those SKUs.
Attention WalMart and BestBuy Shoppers – Facebook Credits on aisle 5 | Analysis & Opinion |
Zynga recently switched to Facebook Credits and all other major Facebook game developers apparently plan to do the same. Should Apple, Google, and PayPal be worried? Facebook is making a play to become the dominant player in virtual currency — the funny money you use to everything from digital magazines to Farmville turnips. Facebook’s Virtual Currency Push Hints at Micro-Payments Battle | Epicenter
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Facebook Adding Offers to Payment Options for Credits Facebook has been expanding payment options for Facebook Credits, its universal virtual currency used in Platform applications, in recent months. Today, it is partnering for the first time with two offer providers so users can earn Credits without having to pay directly. For users, this means another way to get Credits without paying — this may increase spending on Credits for social games and other applications on Facebook. For developers, that means Credits might be able to bring in more money than they have to date. And for other offer providers, Facebook is now more of a direct competitor, although the payment option is only in early beta testing at this point, and the company’s long-term plans are not yet clear.
Facebook will allow users to purchase its new online currency, Facebook Credits, with PayPal, the companies announced today. Facebook sees a big future in its online payments platform -- especially for social gaming and virtual goods -- and the fact that its users can now put money into the Facebook system with PayPal is a big deal. Many Facebook users -- especially kids -- don't have access to a credit or debit account, but might have access to a PayPal account that is funded. This, then, potentially opens new sources of money for Facebook credits. (It also suggests that PayPal sees Facebook credits as more of a business opportunity than a threat.) Advertisers will also now be able to use PayPal to purchase Facebook's self-serve ads, but this isn't as big of a deal. Facebook's PayPal Killer Now Accepts PayPal
Beenz was an early (c.1998) attempt to create a dedicated micro-currency for use on the web which I invented. It expired with the first dot-com bubble in 2001 and was sold privately. Facebook credits has a very good chance of completing what Beenz.com started but only if Facebook allows the credits to be used outside of facebook.com itself, through an API. Then people can earn, spend or purchase credits around the web (all mediated by FB of course). The business model for Beenz was simple arbitrage. Will Facebook Credits be the new Beenz
The Monetary Future
Facebook Gets Out of the Way in Payments Battle
Facebook Credits Come to Best Buy, Walmart
Facebook Begins Testing ‘Offers’ Payment Option Beyond Games
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RockYou To Exclusively Use Facebook Credits For The Next Five Years
Facebook Now Takes PayPal
Target To Sell Facebook Credit Gift Cards
Sean Parker: Credits Poised To Make Up 1/3 Of Facebook’s Income In The Next 12 Months