Facebook Credits
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Facebook déploie un peu plus sa monnaie virtuelle, ou "crédits", en expérimentant les paiements sur des sites tiers. Concrètement, le réseau social propose sur son site d'acquérir (contre paiement) des "crédits" utilisables sur les jeux et applications Facebook, mais aussi désormais comme moyen de paiement sur le site GameHouse.com . D'autres sites web pourraient par la suite être concernés, selon InsideFacebook , pour ce qui n'est encore qu'une expérimentation. Dans les pages réservés aux développeurs, Facebook annonce ainsi : "Nous testons actuellement les crédits Facebook sur les sites web.
Facebook étend sa monnaie virtuelle - - Le Nouvel Observateur
ISA 2011: Facebook Announces Buy With Friends and Frictionless Micropayments
Today at our Inside Social Apps InFocus 2011 conference, Deb Liu of Facebook Commerce Product Marketing announced that the company would soon roll out two new ways to use its virtual currency Facebook Credits — Buy With Friends and Frictionless Credits Micropayments. Buy With Friends will allow users to share that they’ve made an in-app purchase to their stream. Friends can then make the same purchase using Credits, sometimes at a discount, in-line from the news feed. Developers will be able to set the discount level and which items trigger the sharing feature.Consumers who sign up for Plink can earn Facebook Credits when they use their credit card at brick-and-mortar locations, such as Taco Bell, Quiznos and 7-Eleven. Plink is one of a few companies betting on the rise of the social network’s virtual currency, Credits. “Facebook Credits are proving to be the missing ingredient that bridges the gap between social media marketing and offline sales,” Plink co-founder Peter Vogel said in a press release. When Plink launched in January , we applauded how the program connects offline transactions with people’s online profiles without placing additional onus on consumers or businesses.
Inside Facebook - Tracking Facebook and the Facebook Platform for Developers and Marketers
Facebook To Launch Social Group-Buying Feature - Oliver Chiang - SelectStart - Forbes
Image via CrunchBase Facebook plans to start testing a new feature called “Buy With Friends”, Facebook head of commerce product marketing Deb Liu said on stage at the Inside Social Apps Conference in San Francisco on Tuesday. Liu said the new feature would allow users to share purchases in their Facebook update stream with friends on the social network. But sharing wasn’t the only interesting aspect of Buy With Friends — the feature will also let one user “unlock” a deal and then share that same deal or discount with friends who can take advantage of the fact that it’s already been unlocked. Liu was talking about the new feature in context of social games and virtual goods. Facebook users will be able to purchase virtual goods with the new Credits virtual currency that will soon become mandatory for all social games.
eBay acquires mobile payments provider and microtransaction specialist Zong for $240 Million. The race to monetize the lucrative mobile/social gaming space is definitely in high gear. Articles and analysis from: Wall Street Journal “ Zong’s customer list is a who’s who of social gaming and virtual world companies, including Zynga Inc., IMVU Inc., Walt Disney Co.’s Playdom Inc., Stardoll AB, IAC/InterActiveCorp.’s Zwinky and Shanda Games Ltd.’s Mochi Media. Not to mention the company’s arrangement with Facebook Inc. to sell the social network’s virtual currency.”
Virtual Currency News | Just another WordPress.com weblog
Zynga Gunning Up (And Lawyering Up) For War Against Facebook With Zynga Live
The relationship between Facebook and its biggest gaming partner, Zynga , are at an all time low, we’ve heard from multiple sources. The level of stress, says one source, is “intense.” Some of the frustration goes back to last year’s limitations on messaging users . But a much bigger concern now is Facebook’s force feeding of Facebook Credits as the only payment platform that Zynga and others can use. Facebook takes a massive feee – 30% – for Credits, and the big publishers like Zynga see it as little more than a protection racket. To make matters worse, say sources, Facebook is trying to get Zynga to agree to a long term deal where Zynga remains primarily on the Facebook platform.
Central To The Facebook-Zynga Deal: Credits
This morning brought news of Zynga and Facebook’s five year commitment to keeping social gaming on the network. As we wrote earlier today, the deal was surprising considering Zynga’s recent frustrations with Facebook. Some of these frustrations stemmed from last year’s limitations on messaging users.
PayPal’s New Virtual Goods Payment System: User Experience and Implementation
PayPal yesterday launched a new virtual goods payment system with support for purchasing social game items — here’s a closer look at the implementation and user experience. The most significant new component, as we covered, is that upon choosing to pay for a virtual good through PayPal, users see a pop-up mini-browser in which they can carry out the transaction. This removes much of the friction from the previous payment flow, which had redirected users to PayPal.com, causing users to lose their place in their game or site, and possibly not make a payment as a result.
How to Price Your Virtual Currency – Hypergrid Business
One of the key early decisions to game design or creating a virtual currency platform is designing the price and exchange rate of virtual currency. Unfortunately after it’s been released, it’s also one of the most difficult to change, because the change impacts the userbase and economy of the system as a whole. So if you’re starting out, how do you decide how to price your virtual currency?Our proven tools rapidly grow fans, engagement, and sales. Get discovered on your page, in the stream, across 100,000 storefronts, and in the Shopping Mall.
Social Network eCommerce
Attention WalMart and BestBuy Shoppers – Facebook Credits on aisle 5 | Analysis & Opinion |
It’s been about nine months since Facebook rolled out its virtual currency, Facebook Credits. Now the Internet social networking giant will make its Credits widely available in the physical world, by selling them on pre-paid gift cards available at Best Buy and WalMart stores in the United States. No, you can’t use Facebook Credits to buy a six-pack of beer or a new iPod. The currency remains limited to use in the social games and applications popular on Facebook, where people can use Facebook Credits to buy virtual crops for planting in the Farmville game, for example.Zynga recently switched to Facebook Credits and all other major Facebook game developers apparently plan to do the same. Should Apple, Google, and PayPal be worried? Facebook is making a play to become the dominant player in virtual currency — the funny money you use to everything from digital magazines to Farmville turnips.
Facebook’s Virtual Currency Push Hints at Micro-Payments Battle | Epicenter | Wired.com
Facebook Credits Facebook partners with TrialPay to bring offer-based payments to millions of Facebook Credits users. Facebook’s reach coupled with TrialPay’s monetization expertise increases conversion to payment for the hundreds of developers that already take part in the program. Innovative Ways to Earn Think offer-based payments are about showing the same old ads over and over again? TrialPay continues to add new inventory every day – from watching videos, to participating in market research, to buying a (majorly discounted!)