Facebook étend sa monnaie virtuelle - - Le Nouvel Observateur. Facebook déploie un peu plus sa monnaie virtuelle, ou "crédits", en expérimentant les paiements sur des sites tiers.
Concrètement, le réseau social propose sur son site d'acquérir (contre paiement) des "crédits" utilisables sur les jeux et applications Facebook, mais aussi désormais comme moyen de paiement sur le site GameHouse.com. D'autres sites web pourraient par la suite être concernés, selon InsideFacebook, pour ce qui n'est encore qu'une expérimentation.
Dans les pages réservés aux développeurs, Facebook annonce ainsi : "Nous testons actuellement les crédits Facebook sur les sites web. The Bank of Facebook. ISA 2011: Facebook Announces Buy With Friends and Frictionless Micropayments. ISA 2011: Facebook Announces Buy With Friends and Frictionless Micropayments Today at our Inside Social Apps InFocus 2011 conference, Deb Liu of Facebook Commerce Product Marketing announced that the company would soon roll out two new ways to use its virtual currency Facebook Credits — Buy With Friends and Frictionless Credits Micropayments.
Buy With Friends will allow users to share that they’ve made an in-app purchase to their stream. Friends can then make the same purchase using Credits, sometimes at a discount, in-line from the news feed. Developers will be able to set the discount level and which items trigger the sharing feature. Over the last few months, it has been testing these systems with the aim of making spending virtual currency a social, seamless part of the Facebook experience. For instance, if a user bought monster food for a certain number of Credits, their friends who play the game would be given the option to buy the same monster food at 40% off.
Sponsored Post. Inside Facebook - Tracking Facebook and the Facebook Platform for Developers and Marketers. Facebook To Launch Social Group-Buying Feature - Oliver Chiang - SelectStart. Just another WordPress.com weblog. Zynga Gunning Up (And Lawyering Up) For War Against Facebook With Zynga Live. The relationship between Facebook and its biggest gaming partner, Zynga, are at an all time low, we’ve heard from multiple sources.
The level of stress, says one source, is “intense.” Some of the frustration goes back to last year’s limitations on messaging users. But a much bigger concern now is Facebook’s force feeding of Facebook Credits as the only payment platform that Zynga and others can use. Facebook takes a massive feee – 30% – for Credits, and the big publishers like Zynga see it as little more than a protection racket. Central To The Facebook-Zynga Deal: Credits. This morning brought news of Zynga and Facebook’s five year commitment to keeping social gaming on the network.
As we wrote earlier today, the deal was surprising considering Zynga’s recent frustrations with Facebook. Some of these frustrations stemmed from last year’s limitations on messaging users. But the more significant concern was Facebook’s push of Facebook Credits as the only payment platform that Zynga and others can use. And clearly, the Credits angle of the deal was a definitely part of the negotiations for this partnership. PayPal’s New Virtual Goods Payment System: User Experience and Implementation. PayPal yesterday launched a new virtual goods payment system with support for purchasing social game items — here’s a closer look at the implementation and user experience.
The most significant new component, as we covered, is that upon choosing to pay for a virtual good through PayPal, users see a pop-up mini-browser in which they can carry out the transaction. This removes much of the friction from the previous payment flow, which had redirected users to PayPal.com, causing users to lose their place in their game or site, and possibly not make a payment as a result. Facebook is going to be one of the partners. Developers. How to Price Your Virtual Currency.
One of the key early decisions to game design or creating a virtual currency platform is designing the price and exchange rate of virtual currency.
Unfortunately after it’s been released, it’s also one of the most difficult to change, because the change impacts the userbase and economy of the system as a whole. So if you’re starting out, how do you decide how to price your virtual currency? Three Types of Virtual Currency To answer this question, I started by looking across a broad swath of popular social games, social networks, and some MMOs and virtual worlds. Currency is typically used in three different forms across these games: Attention Currency – currency earned by taking actions on the website and rewarding engagement. Secondary Currency – paid currency in addition to attention currency which is tied to cash value.
Transaction Currency – currency tied purely to making transactions that can be used in multiple contexts and often transcends a single application or website. Social Network eCommerce. Sell on multiple platforms An embeddable, centrally managed storefront that works on Facebook, mobile, blogs (like WordPress and Joomla), and basically any site you choose.
Increase flexibility on option sets and inventory More control over products with attributes (like color and size) and the ability to track separate inventory for those SKUs. Configure shipping rules by geographic location Use your own shipping account for discounted rates and set up rules for accurate freight-pricing based on geographical locations. Sell e-goods Display and sell digital or virtual goods like software, audio, video, e-books and graphics on your storefront and deliver via a download link. Attention WalMart and BestBuy Shoppers – Facebook Credits on aisle 5. Facebook’s Virtual Currency Push Hints at Micro-Payments Battle. Zynga recently switched to Facebook Credits and all other major Facebook game developers apparently plan to do the same.
Should Apple, Google, and PayPal be worried? Facebook is making a play to become the dominant player in virtual currency — the funny money you use to everything from digital magazines to Farmville turnips. It’s already a billion-dollar business in which Facebook, the world’s largest social network, will face stiff competition from other behemoths like Apple, Google and PayPal. Facebook already has a big advantage over those companies: a virtual currency, Facebook Credits, that works across different apps rather than being tied to one specific app or another.
Virtual currencies are a promising way to sell because users buy them in pre-paid chunks, rather than plunking down a credit card for each individual purchase, which increases transaction costs. Offer-Based Payments - Learn more about the premier monetization partner preferred by Facebook and top game developers like Playfish, Playdom, iWin, Kabam and many more. Offer Mediation Streamline multiple ad partnerships into one seamless flow to increase your revenues and decrease your operational costs.
More Revenue — With TrialPay, you actually can have it all. We aggregate multiple campaign sources to help you increase conversion. More Insight — Take advantage of real-time performance reporting, live support, and a library of documentation for both advertising and publishing partners. Less Hassle — Dynamically feed direct-sourced and third-party campaigns through our platform and eliminate the need for integrating, managing, and monitoring multiple partners. User Acquisition. Facebook Adding Offers to Payment Options for Credits. Facebook has been expanding payment options for Facebook Credits, its universal virtual currency used in Platform applications, in recent months.
Today, it is partnering for the first time with two offer providers so users can earn Credits without having to pay directly. For users, this means another way to get Credits without paying — this may increase spending on Credits for social games and other applications on Facebook. For developers, that means Credits might be able to bring in more money than they have to date. And for other offer providers, Facebook is now more of a direct competitor, although the payment option is only in early beta testing at this point, and the company’s long-term plans are not yet clear. Offers are simply online ads, usually drawn from ad networks elsewhere on the web, that let users buy subscriptions and goods, complete surveys, or take other actions in exchange for virtual currency. The New Offers Test Offers will be available around the world. Facebook's PayPal Killer Now Accepts PayPal.
Will Facebook Credits be the new Beenz. The Monetary Future. Facebook Gets Out of the Way in Payments Battle. By Jon Matonis Either lead, follow, or get out of the way. Facebook chose the third route. I don't really understand the benefits of this latest move by Facebook to accept PayPal, but then again I wasn't present at the meetings, so it could be that I am missing part of a 'grander' strategy. Facebook Credits Come to Best Buy, Walmart. Facebook Begins Testing ‘Offers’ Payment Option Beyond Games. Last month, Facebook started experimenting with a new payment option for a select handful of game developers: it began supporting Offers as a way to earn its virtual currency, Facebook Credits. Now, the site is beginning to expand that test — this morning I noticed that clicking the ‘Get More Credits’ link at the top of Facebook’s application page showed me a new option: “Earn for free by shopping”.
Selecting that displays 38 different offers through a partnership with offer provider TrialPay. Breaking: Facebook To Enter Into Partnership With Friendster Buyer MOL Global. We’re hearing that Facebook and Malaysian payments company MOL Global will be holding a press conference shortly to announce a significant new partnership around gaming and payments in Asia. MOL, you may recall, was in the news when it acquired Friendster earlier this year. The press conference is being held in Kuala Lumpur and will begin shortly, we’re told. Update: Press release below: MOL and Facebook Bring Facebook Credits to Retail Stores for the First Time. RockYou To Exclusively Use Facebook Credits For The Next Five Years. Facebook Now Takes PayPal. Over the last year or so, Facebook has been gradually ramping up its Credits system, which for a long time was used just to purchase virtual gifts (now you can use it to buy real gifts, songs, and it’s been integrated with some applications). Today comes news that will make it even easier to buy Facebook Credits: you’ll be able to buy them with PayPal.
The new partnership actually encompasses a few areas of Facebook’s payments. Target To Sell Facebook Credit Gift Cards. Facebook. Sean Parker: Credits Poised To Make Up 1/3 Of Facebook’s Income In The Next 12 Months. Today at TechCrunch Disrupt in New York, David Kirkpatrick and Sean Parker sat down with Michael Arrington to talk about the state of Facebook.
There were a lot of interesting things said (more on that in posts to come), but one thing that definitely stood out was an answer Parker gave to a question from the audience. The question asked what Facebook’s next big source of revenue would be? Parker, who was the founding President of Facebook, still works closely with the company as he’s a major shareholder. He noted that Facebook PR might not like his answer too much, but he decided to give it anyway: the Credit system.