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Opinion BY Armin Established in 1923, Czech Radio (Český rozhlas) is the public radio broadcaster of the Czech Republic with four national stations — Czech Radio 1 - Radiozurnál (news, current affairs and music); Czech Radio 2 - Praha (entertainment and education); Czech Radio 3 - Vltava (cultural station); and Czech Radio 6 (analytics and current affairs) — as well as four specialized stations — Czech Radio Rádio Česko (news and current affairs), Czech Radio D-dur (classical music), Czech Radio Radio Wave (for young listeners), and Czech Radio Leonardo (popular educational service) — plus thirteen regional stations. In February Czech Radio introduced a new identity designed by Prague-based Marvil .
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Adidas - a name that stands for competence in all sectors of sport all over the world. Adidas was founded by Adolf (Adi) Dassler, who started producing shoes in the 1920s with the help of his brother Rudolf Dassler who later formed rival shoe company PUMA AG. Adi Dassler's aim was to provide every athlete with the best possible equipment. For this he followed three guiding principles: design the best shoe for the requirements of the sport, protect the athlete from injury, and make the product durable. Today, the Adidas brand product range extends from shoes, apparel and accessories for basketball, soccer, fitness and training to adventure, trail and golf.
|01| Expansion The power of a brand is inversely proportional to its scope |02| Contraction A brand becomes stronger when you narrow its focus |03| Publicity