Transmedia Storytelling. Transmedia – it’s about the story, not the tools. I’m on a early flight this morning what made me skip to publish another series of pictures from Iceland but instead use the time and share with you some thoughts on the concept of transmedia I got pretty obsessed about recently after hearing about it .
The concept is simple, actually that simple that it barely feels as new information. But I think it is something what we often forget about. And it is also a bit scary when you think of labels like photojournalist. One of the basic concepts always has been cross-media , what more or less means to take your produced material, let’s say pictures and publish it in as many channels as possible, for instance a book, magazine, newspaper, web, you name it. Multimedia is now another way of expressing the story. The concept of transmedia is exactly about that. When we do multimedia this is inside of the concept where we decide how to tell the story. Transmedia tales and the future of storytelling. If you could choose how to receive your favourite novel, how would you?
Many of us have been programmed from childhood to accept that stories come on a page, as a book or on a screen, as a TV show or a movie. However new technologies are disrupting the publishing business as stories are downloaded to be consumed on e-readers, mobile devices and computer screens. Authors are increasingly "curators", "story architects" or "experience designers" and are looking toward the creation of storyworlds rather than a linear stream.
In addition, the relationship between consumers and media is changing as the value of print alters and the human tidal wave moving from print to screen-reading is causing seismic shifts in the way that entertainment and content is conceived and received. The entertainment industries are no stranger to buzzwords. It's not only publishers that are excited about transmedia. There’s no doubt that these are times of radical changes and options are growing rapidly. Transmedia Lab. You Suck at Transmedia. Which Transmedia Practices are Best Suited to Publishing? Confessions of an Aca-Fan: The Official Weblog of Henry Jenkins. Seven Myths About Transmedia Storytelling Debunked. Over the past few years, transmedia storytelling has become a hot buzzword in Hollywood and Madison Avenue alike--"the next big thing" or "the last big thing" depending on whom you ask.
Last year, the Producer's Guild announced a new job title, Transmedia Producer, a decision that has more or less established the term as an industry standard. More and more companies are laying claim to expertise in producing transmedia content. But many using the term don't really understand what they are saying. So let's look at what people are getting wrong about transmedia. Myth 1: Transmedia Storytelling refers to any strategy involving more than one media platform. The entertainment industry has long developed licensed products, reproducing the same stories across multiple channels (for example, novelizations). Myth 2: Transmedia is basically a new promotional strategy. Yes, many early transmedia experiments were funded through marketing budgets. Myth 3: Transmedia means games.