It's Always Sunny in Philadelphia Evolution. With Ethos, Pathos, or Logos? Persuasion is at the root of most of what we do in the academy.
This is most obvious for our research, which is often presented in the form of an argument intended to convince our discipline. Teaching is persuading students to take a topic seriously, to understand its questions and possible answers, and to put in the hard work of learning. Even service is an attempt to convince our colleagues and institutions to do this and not that. It would behoove us, then, to learn something about persuasion. Rhetological Fallacies.