McDonald's Brilliant Interactive Billboard Campaign - Social Media. We thought we had seen every type of app and interactive billboard campaign under the sun until we came across this brilliant one from Mcdonald’s that the company ran in Sweden recently.
The concept is a simple one in that users get to control the billboard and turn it in to a personal game. By completing the game in 30 seconds win coupons for free food in the nearest Mcdonald’s restaurant. What is especially interesting about this technology is that you don’t actually have to download an app, which normally causes quite a big barrier to entry.
Augmented Architecture. M.A.G : Massive Action Game London Event Trailer - une vidéo Jeux vidéo. Attraction Le 8e Continent.