background preloader

Tendências 2015 - mercado & consumo

Facebook Twitter

Will a robot take your job? Type your job title into the search box below to find out the likelihood that it could be automated within the next two decades.

Will a robot take your job?

About 35% of current jobs in the UK are at high risk of computerisation over the following 20 years, according to a study by researchers at Oxford University and Deloitte. Tap here for the interactive. Sources 'The Future of Employment: How susceptible are jobs to automation'. Data supplied by Michael Osborne and Carl Frey, from Oxford University's Martin School. Methodology Oxford University academics Michael Osborne and Carl Frey calculated how susceptible to automation each job is based on nine key skills required to perform it; social perceptiveness, negotiation, persuasion, assisting and caring for others, originality, fine arts, finger dexterity, manual dexterity and the need to work in a cramped work space.

The research was originally carried out using detailed job data from the United States O*NET employment database. Teleco.com.br. Internet mobile no Brasil. Show Me the Measurement: Monetizing Mobile Apps in Today’s Competitive Ad Ecosystem. The State of Social Media in Brazil and the Metrics that Really Matter. Speaker: Alex Banks, comScore VP Latin America and Tania Yuki, Founder and CEO of Shareablee Event: comScore presentation View Presentation.

The State of Social Media in Brazil and the Metrics that Really Matter

Education.mit.edu/papers/MovingLearningGamesForward_EdArcade.pdf. A visão do palestrante Daniel Pink sobre a motivação na empresa - DoceShop Blog. Entenda como pagar bonificações, prêmios e comissões podem arruinar a produtividade da sua empresa e aprenda maneiras mais efetivas de usar o dinheiro como tática motivacional Nós já sabemos que uma boa empresa é feita de boas pessoas, não é mesmo?

A visão do palestrante Daniel Pink sobre a motivação na empresa - DoceShop Blog

Sabemos como contratar funcionários. Entendemos o que é motivação, como funciona e ainda desenvolvemos um plano de ação para manter os ânimos nas alturas. Entendemos qual o impacto que um negócio com propósito tem no comportamento das pessoas, sejam funcionários ou clientes e aprendemos como declarar a missão da empresa. Com nossas pesquisas, estratégias e ações atingimos bons resultados. É por isso que continuo a pesquisar, este é um assunto fascinante e a ciência traz algumas respostas que contradizem o senso comum. Esse palestrante respondeu a uma pergunta que me incomoda já há algum tempo.

Um olhar científico sobre a motivação Até certo ponto isso é verdade, mas só até certo ponto. Quando a motivação não tem preço. Build_Bridge_Bond_model_E_Schoppen2.png (PNG Image, 381 × 296 pixels) Ten Ways The World Changed In 2014. Native Advertising is a complete oxymoron - expect to see more in 2015. The cartoon above from Tom Fishburne in 2013 perfectly sums up this blog post.

Native Advertising is a complete oxymoron - expect to see more in 2015

In my list of some of the 170 blog posts currently in draft that I am hoping to finish over the Christmas break, this one on “native advertising” jumped to the top of the pile when I saw an excellent segment on “Last Week Tonight with John Oliver“. In this piece, he nails the issue with “native advertising” in a much better way than I had planned for my post. You can watch the full segment below.

6 informações que ajudam a conquistar o consumidor jovem. Toptentrends 2015 final. 10 TRENDS FOR 2015. Jeff Bezos recently told shareholders that Amazon would have 10,000 Kiva robots by the end of 2014 (from just 1,400 in 2013), and that this could cut fulfillment costs for an average order by 20-40% (BCG, August 2014).

10 TRENDS FOR 2015

A value shift in status: from passive consumption to mastering skills. First published: September 2006 | It’s September, which for many of you means the start of the busiest business quarter and even more pressure to come up with smart strategies and plans for 2007.

A value shift in status: from passive consumption to mastering skills

So, as a professional, it never hurts to remind yourself of the business you’re really in: providing your customers and clients with status, directly or indirectly, in whatever form or shape. After all, there is little that consumers do that isn't consciously or subconsciously influenced by a desire for recognition from family, friends, and any fellow consumers they come into contact with. Luckily, shifts in what constitutes status in our Great Consumer Society hardly ever occur overnight. And even if they do, status shifts won't entirely replace the tried and tested. So you have ample of opportunity to spot these shifts early on and to introduce something that evolves your core offerings, not necessarily making them obsolete straight away.

Note: this is *not* an anti-business trend. Bem-vindos à Era dos Negócios Uberizados. Publicada em 29/12/2014 7:42.

Bem-vindos à Era dos Negócios Uberizados

The ExactTarget Blog The State of Marketing Leadership: New Research & #Infographic. This fall, Salesforce Marketing Cloud and LinkedIn partnered to survey 900+ senior-level marketers on the LinkedIn platform.

The ExactTarget Blog The State of Marketing Leadership: New Research & #Infographic

The research sought to discover: How marketing leaders are implementing the customer journeyTop ways they're preparing and training for the futureToday's differences between B2B, B2C, small, mid-sized, and enterprise businessesHow mobile factors in to their strategy At Salesforce Marketing Cloud’s Connections event in September 2014, Beth Comstock, SVP and CMO of GE, said, “You have to put your customer in the middle, no matter what industry you’re in — and that is changing with digital tools.” As marketers create 1:1 connections that do put customers in the middle, they need to know and recognize customers across channels and devices. Our research showed that creating an authentic customer journey — one that delivers both real-time and long-term engagement — is the future of marketing. The ExactTarget Blog The 30 Most Brilliant Social Media Campaigns of 2014 (So Far)

In 2014, social media campaigns seem to have hit their stride.

The ExactTarget Blog The 30 Most Brilliant Social Media Campaigns of 2014 (So Far)

With so many channels available for brands, from the obvious Facebook and Twitter to the more niche-serving Pinterest and LinkedIn, we're seeing brands do some special things. Take a look at this list of the best campaigns so far this year, organized by channel, and consider what you can learn from the innovative companies behind these initiatives.

Facebook. Airbnb And The Unstoppable Rise Of The Share Economy.