Grandes tendances
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A Austin, tous les ans, se réunit la crème des pro. du digital. Olivier Vigneaux, Directeur Général de BETC Digital, et Carole Zibi, Head of Strategic Marketing and Development chez LinkedIn, nous livrent les 10 tendances qu'ils y ont découvert. South by Southwest , abrégé le plus souvent par le sigle SXSW, est un festival hybride. Depuis 1987, il mélange les cultures en organisant en un lieu trois événements autours du rock, du cinéma et de ce que l'économie numérique compte de plus hype.
Austin power : le SXSW en 10 tendances - INNOVATION
The “Unhyped” New Areas in Internet and Mobile
Editor’s note: Legendary investor Vinod Khosla is the founder of Khosla Ventures . You can follow him on Twitter at @vkhosla . All Khosla Ventures investments, as well as ventures related to Vinod Khosla, are italicized. We are in a whole new world of platforms, a post-PC era, which I’d more aptly describe as the always/everywhere era, finally, and that means a whole new set of opportunities. Add to it the fact that because of a variety of factors too numerous to cover here, the cost of experimentation has gone down dramatically (one can start a web startup or write an Android app with no more than a student credit card!) and raw computing power is taken for granted.www.dynamiclogic.com/docs/article-pdfs/2011/12/13/12_Digital_Predictions_for_2012_Millward-Brown.pdf
The Entrepreneurial Generation
Josh Cochran and Mike Perry Previous youth cultures — beatniks, hippies, punks, slackers — could be characterized by two related things: the emotion or affect they valorized and the social form they envisioned. For the hippies, the emotion was love: love-ins, free love, the Summer of Love, all you need is love.
Mes 12 prédictions pour 2012
Pour la septième année consécutive, comme je l’avais déjà fait en 2006 , 2007 , 2008 , 2009 , 2010 et 2011 , je vais me prêter au jeu des prédictions. Comme chaque année, je précise que c’est un exercice délicat et que si la démarche vous semble trompeuse / ridicule / pompeuse, vous êtes libre de… ne pas les lire. Avant de me lancer dans ma liste, passons d’abord en revue ce dont je ne vais pas parler : Pas de prédiction sur les technologies. J’ai déjà eu l’occasion de m’exprimer sur HTML5 , sur la 3D , sur NFC … donc je vous épargnerais tout pronostic sur telle ou telle techno.Méta-Prédictions 2012
Comme chaque année, voici un petit exercice de style sur l’année qui vient. Sachant que j’essaye à chaque fois d’en modifier la forme, histoire de nous distraire un peu en cette période de fêtes. Pour mes méta-prédictions 2011 , j’avais mis en regard les prévisions des experts dans le numérique et l’économie avec celles des voyants et autres astrologues.
New Year Tech Predictions
It's hard to believe all that came out of the tech world in the year 2011 . From drastic changes in social media trends to unexpected company acquisitions — both startups and major corporations — it goes without saying that it has been a banner year for technology as a whole. We asked the staff at Mashable to peer into their own crystal balls and tell us what their digital predictions were for 2012. Some are obvious transitions, but others might be a little surprising. Do you agree with our predictions? Let us know yours in the comments.
As a global digital agency, one of our top priorities is keeping our collective finger on the pulse of consumer appetites and behavior in digital media. Below, our take on the top 10 digital trends for 2012 that will go mass. 1. Your inner circle We seek to mirror our social personals in the digital world.
Ten Digital Trends Set to Go Mass-Market In 2012
Marc Andreessen (Credit: Andreessen-Horowitz) Marc Andreessen's view of the world boils down to software. From where he stands, as the guy who co-founded Netscape Communications and now co-runs the powerful Silicon Valley venture firm Andreessen Horowitz, no industry is safe from software.
Marc Andreessen: Predictions for 2012 (and beyond) | Digital Media
Richard Watson of NowandNext.com and I have collaborated extensively over the years, including on numerous client projects. Richard is very well-known for his Trend Blend annual series of maps ( here are the 2007-2010 trend maps ). I collaborated with Richard on several of them but not on the more recent ones, partly as he is now based in London. Our Trend Blend 2007+ map based on the London subway map spawned an entire genre of trend maps based on city train lines. Here is Richard’s Trend Map for 2012, once again breaking new ground in communicating trends and ideas. Enjoy!