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SOCIAL MEDIA. 100 social media statistics for 2012. We all love statistics, specially when they are about social media. I’ve made life so much easier by compiling all the statistics I could find over the past month or so in one handy bulleted article, including the following stats: Facebook, Facebook in business, Twitter, Twitter in business, LinkedIn, YouTube, Other (social networks), General social media stats, Mobile, QR codes and Facebook in Australia stats. Feel free to let me know if any of them are outdated or if I’ve missed any good ones. Enjoy! Note: I’ve now posted another social media statistics article in September 2012 (with 216 stats!) Global social media statistics Facebook FB Business Twitter 40% of Twitter users don’t tweet, but instead use it to keep up to date55% access Twitter via mobileTwitter handles 1.6 billion queries per dayNearly 500,000 users are added each dayAbout 21% of Indonesians are on Twitter, making them the most Twitter-addicted nationJapan is the only country where Twitter is more popular than Facebook.

10 Clever Website Error Messages From Creative Companies. Website up-time -- the amount of time a business' website is up and functioning -- is an important metrics for marketers and IT professionals to track. But no matter how many resources you put into ensuring your website never, ever, ever goes down ... your website will totally still go down. It's a bummer, but a fact of life. And the reaction of visitors when they land on your temporarily unavailable website can run the gamut from "taking it in stride" to "totally losing their minds.

" There's nothing you can do about the latter, but for everyone else, you can make your website down time a little less of a pain by having a funny, whimsical, creative error 404 message. You know, something other than the boring message most other websites display. To get your creative juices flowing, this post will display some of our favorite website error pages.

Digg Digg is a social news website that gathers news from across the Internet and compiles it on one website for readers. Source: Apple II Bits. Data Monday: Two Months of Device Diversity. 5 iPad Mini Web Design and Development Early Best Practices. The arrival of iPad mini has been widely anticipated. To anyone paying attention, the arrival of the iPad mini should not be a revelation. The only somewhat surprising fact is the iPad mini doesn't ship with Apple's vaunted Retina display. We wanted to know how the iPad mini would affect our work (we power $100-million in mobile commerce and empower over 75,000 developers with our adaptive mobile web platform). So we tapped into our in-house design, development and product expertise and put our minds to thinking about how best to build for the iPad mini. Summary: The most popular thing to do on an iPad is surf the web. Yet existing desktop and mobile websites won’t gracefully adapt or perform well on Apple’s new iPad mini because it is a new device type with a screen size between mobile and tablet – too large for mobile experiences, too small for desktop experiences.

The bottom line? Quick History: Desktop Websites on Tablets & iPads But a desktop site won't work on a seven-inch iPad mini. Seven. You might think — because all the talk at the moment is about seven inch tablets, in particular the iPad mini vs Google’s Nexus 7 vs Amazon’s Kindle Fire HD — that a seven inch tablet was a seven inch tablet was a… Right? Wrong. Here’s a landscape format screenshot of this site on the Kindle Fire HD. Compare that with a landscape format screenshot on the Nexus 7. What about in portrait format? The Nexus 7 does what I expected. I got my hands on a Kindle Fire HD for the first time today, and I’ll admit to being very surprised when I loaded this site into Amazon’s browser.

The difference in viewport sizes is enough that in portrait one seven inch tablet shows the older mod and navigation I usually expect tablet users to see, while another the kid mod I usually describe as ‘mobile.’ Filed under “I’m sure Dan Eden would have something to say about this. The Rise of Mobile Commerce. A Crash Course in Conversion. Conversion’s only purpose is to optimize the return on your marketing spend. To click or not to click. That is the question you need your customers to answer. I’ll have you converting better before you can say “crash test dummy” whilst humming “mmm mmm mmm mmm” … image source The 5 concepts below will make your pages better, more focused, more persuasive and more successful. Concept 1: The Economics of ConversionConcept 2: The Call To ActionConcept 3: Sorry, Your Homepage Sucks at Converting!

Concept 1: The Economics of Conversion Learn concept #2 and you’ll stop doing this. Most people know that it’s cheaper to keep an existing customer than it is to find a new one. There are two options when it comes to driving traffic to increase business: You can buy more trafficYou can spend a portion of your budget on improving your site If you are in any doubt about which of these options makes more sense, I’ll make it easy for you – it’s the second one.

An example Note: conv = conversion Concept 1 Task. Blue Archer News in Web Design & Internet Marketing : Website Checklist: What a Successful Website Needs. How to Use Responsive Web Design to Lower Development Costs. Responsive web design (RWD) has the rare combination of being extremely valuable and affordable. Its value lies in its ability to give both web designers and consumers what they want: designers can create one site optimized for all devices, and consumers are always assured a great user-experience. Yet despite these benefits, responsive design is generally less expensive than traditional web design. How is that so? Because, RWD is truly an innovation. It solves the time-consuming problem of coding for different systems and streamlines the whole site development and management process. How it Lowers Costs If you’re unfamiliar with responsive web design, you may want to check out our earlier post: What is Responsive Web Design and Why Should I Care?.

Still, as impressive as that may be, this discussion is about saving money, so exactly how does RWD do that? 1. One of the greatest benefits of responsive design is that it’s device neutral. 2. 3. 4. What about Apps? Some of Our Recent Work: Www.blastam.com/assets/pdf/blast-thinktankphoto-responsive-casestudy.pdf. Www.techbirmingham.com/wp-content/uploads/2011/11/gomobile_optimized.pdf. Blog.observatory.jisc.ac.uk/wp-content/uploads/mobweb_finaldraft1.pdf. Website Benchmarks 2012 (infographic) Define and Align: A Manageable Content and Social Media Marketing Process - YouMoz. In our experience, we’ve discovered that we usually have to ease our clients into the realities of organic web marketing. They can get behind the groundwork of SEO easily enough; user experience and integrating the right keywords: these are not totally alien concepts to anyone who’s been around the marketing scene for more than three seconds.

But when we get into the truth of how much time and effort goes into the actual work of raising their web visibility--that it’s an ongoing process that will require them to generate content and build relationships--we often see some reluctance. To combat that reluctance, we’ve put a lot of thought into how we conduct and explain our particular version of content marketing. Defining our Terms Before we get into that, a quick note about said version of content marketing.

When we work with clients on their web marketing, we tend to blur that line between content and social media marketing. The Solution This graphic depicts Stages Two and Three. Savvy? Mobile Marketing Strategy – If you’re not making mobile your first priority, you’re doing it wrong. A while back, I reached out to a trusted industry colleague to get his thoughts on the mobile search landscape.

He, in turn, referred to me to the one person he trusts for mobile thought leadership, and I decided to pick her brain for a while. After engaging in a six-week consultation, I’ve come away even more convinced that what we currently consider to be “mobile marketing” will soon become just plain marketing. Let me explain. If you work for an enterprise brand of any sort, you’re likely very aware of the fact that: a) a significant portion of your traffic and conversion originate from either a smart phone or a tablet, and that this portion is growing larger and larger with every passing day b) many of these consumers are actually consuming your content and engaging with your brand via multiple mobile screens (e.g. both via tablets and via smart phones) 1) Validate your site for mobile browsers 3) Focus on improving page-load speeds.

Building Smartphone-Optimized Websites - Webmasters. Details of recommendations Google supports smartphone-optimized sites in three configurations: Sites that use responsive web design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. This is Google's recommended configuration.Sites that dynamically serve all devices on the same set of URLs, but each URL serves different HTML (and CSS) depending on whether the user agent is a desktop or a mobile device.Sites that have separate mobile and desktop URLs. On this page we will look at how to implement each of these configurations.

Responsive web design Responsive web design is a setup where the server always sends the same HTML code to all devices and CSS is used to alter the rendering of the page on the device using media queries. A CSS media query we recommend to use for smartphones is: @media only screen and (max-width: 640px) {...} Why responsive design <? Why Google loves responsive design (and you should too) In early June the official Google blog came out with a definitive stance on recommendations for smartphone optimized websites. This blog post explains how you can abide by these recommendations to keep Google and your visitors happy. Most important of all, Google identified one type of website as the preferred solution: Sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device.

This is Google’s recommended configuration. This means that to ensure your website is optimised in the best way for mobiles and for search engine spiders, responsive design is the best way to go. The above also provides a very good description of what a responsive site is, but it doesn’t go in to the reasons as to why it makes Google so happy. Below I’ve detailed not only the reasons Google loves responsive design, but also reasons why the visitors to your website will enjoy it. As Google states: Responsive Web Design: Missing the Point. Alex Mangini touched on something I think is extremely important. In his post, Why Is Responsive Design Such a Big Deal? Seriously…You Tell Me, he asks: Do you really need to serve your “mobile” visitors a different layout based on your current content? Short answer: no. If you could only do one thing to prepare your desktop site for mobile and had to choose between employing media queries to make it look good on a mobile device or optimizing the site for performance, you would be better served by making the desktop site blazingly fast.

Also, Kristofer Layon’s book, Mobilizing Web Sites: Develop & Design, beautifully articulates lots of techniques to make your desktop site more mobile-friendly without necessarily having to go through the responsive process. The fact is that many of these modern mobile browsers actually do a pretty good job at rendering “full” websites. Here’s the Point Whenever I talk or present on this subject, I usually lead off with these three images: Yes, yes and yes. Recommendations for building smartphone-optimized websites. Google Finally Takes A Clear Stance On Mobile SEO Practices. Today at SMX Advanced during the iSEO panel, Pierre Far, Google Webmaster Trends Analyst, announced clear guidelines and recommendations on mobile SEO. In short, Google recommends you go with a responsive design when possible, otherwise you can use device-specific HTML but Google asks you to take certain steps to communicate when you are using device-specific HTML.

Google has been known to offer contradictory advice on mobile SEO thus far and Google wanted to take a watch and listen approach to see how webmasters were implementing their mobile web sites. Now Google has come out with their official recommendations on how to build mobile web sites that work best for users and at the same time work well for Google. In December 2011, Google introduced a new mobile user agent for Googlebot-Mobile Smartphones, which was responsible for detecting mobile content. Now Google is offering specific recommendations on which way to build your mobile sites. Three Methods of Smartphone Mobile Site Design.

Mobile SEO Presentation - Guidelines to Optimize your Mobile Site. 5 Resources to Give Your Clueless SEO Clients | Web and SEO Blog. 45 Incredibly Useful Web Design Checklists and Questionnaires. Designing websites can be a long and complicated process. Dealing with clients, designing prototypes, coding, programming, and testing – there’s a lot to keep track of and a lot to make sure gets done. That’s where checklists can make your life a whole lot easier. With lists of points covering multiple areas from content to usability to accessibility to standards, you’re a lot less likely to overlook important parts of a site. Below are 45 checklists to make your design process easier and more organized. Consider using these checklists as a jumping off point for creating your own customized list, based on your own needs. Also consider our previous article: 15 Essential Checks Before Launching Your Website1 lists some important things to check before you make your sites public. 1.

These questionnaires and checklists are focused on making your relationships with your clients better. Comprehensive Web Design Checklist5 This is another client-focused questionnaire. 2. 3. 4. Dr. 5. 6. 7. 8. Adaptation: Why responsive design actually begins on the server. Www.designquotes.com.au/wp-content/uploads/Design-Quotes-Web-Design-Contract-Checklist.pdf. 6 Sure-fire Signs That Your SEO Company Sucks - YouMoz. So you just signed with an SEO company or you've been with them for awhile. You outsourced because you didn't have the time or expertise for SEO, but you know it's important given the fact that inbound leads cost 61% less than outbound leads and 80% of clicks go to organic results.

You've also long heard the negative echoes about SEO. Just look at what some common searches about SEO look like on Google: The question you might be asking yourself now is this: how confident am I with my SEO company? Are they as good as they say they are? What have the results been? To help you make a decision with your current SEO company or your next SEO company, this post will go over some red flags that will tell you how good a SEO company really is. 1. Whenever you are promised 300 directory submissions, 500 article submissions, 2,500 social bookmarks, and 23,849 forum links, you should run. Run far, far away. Not a very reassuring sight to see, right? 2. 3. 4. 5. 6. What To Do.

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