Social Media

Why We Use Social Media in Our Personal Lives — But Not for Work - Tammy Erickson. By Tammy Erickson | 12:05 PM February 16, 2012 “We’ve spent a fortune on collaborative technology, but no one is using it … or if they are, it’s for purely social, non-productive activities.”

Sound familiar? It’s a lament I’ve heard many times from organizations over the past several years. Most leaders are sold on the tremendous potential new collaborative technologies present to change the way work gets done: increasing productivity, stimulating innovation, and enhancing employee engagement. But realizing the benefits is proving to be a frustrating challenge for many. Just gaining widespread adoption — getting people to use the technology — can present a major hurdle. To understand the challenges of using collaborative or social software inside business organizations, begin by thinking about the use of similar technologies in your personal life. We’re usually invited to participate by people we know and trust. These differences are at the heart of the adoption dilemma.

Helping you get started using social media. Social Media in Education [Infographic] This infographic curated by OnlineUniversities.com gives a great insight into the pros and cons of social media in education.

Harvard University is the front runner in its adoption of social media having 1,281,596 likes on Facebook and harnessing support from 95,352 followers. Facebook Posts Only Live For 3 Hours. It happens to me every time.

I copy and paste it, log-in to Facebook and drop it in. I hit "Post. " The link, image or whatever it is publishes. I wait a few moments, then scurry back to the news feed and eventually sign off. I come back later, waiting to see what my post has done on Facebook. Sound familiar? Why You Should be a Social Entrepreneur. The terms social good and entrepreneurship are becoming more and more tied as entrepreneurs start to realize their potential to change an industry, their environment, or even the world.

That being said, many young entrepreneurs stay away from social good or philanthropic issues because traditionally, non-profit initiatives don’t exactly make someone the next Mark Zuckerberg. Ultimately, young entrepreneurs must understand that being a social entrepreneur or focusing on social good doesn’t mean that you have to focus on charity or non-profit work. Social good is the idea that we can use the technologies and communities we build to help others and improve the environment that surrounds us as a whole. How to Create a Social Media Editorial Calendar.

January is always a fresh time to fine tune online marketing habits.

One good place to start is the social media editorial calendar. You remember, that file you started last year and haven’t opened since? On the flipside it could be a daily master plan that you did follow that made your analytics go through the success roof. In the latter case, maybe it is a do-over or just a yearly update. The Power of the Written Word and Social Media How can the power of the written word impact your social media editorial calendar? 11 Predictions for B2B Social Media in 2011.

In 2010 social media made huge advances in B2B companies, but based on our review of our 2010 predictions, the adoption curve was not as steep as we anticpated.

There have been lots of surveys indicating that spending on social media will grow, so we will not predict that, because we already know it is happening. Many of our predictions for 2011 are about the next stage of social media for B2B companies, and those who can incorporate these ideas will be more successful in the coming year. It is unclear what the adoption will be of these next stage strategies, but it is clear that B2B companies that can implement their social media programs with these in mind will be well ahead of the competition. December 2011 Update: At the end of the year, we have reviewed our predictions and added an updated comment to each. 1. 2. 3. 4.

Social, Progress, and the Lazy Brain. By and large, I think we’re capable of so much more.

I took a sizable breather from writing and doing a lot of participation on social networks over the holiday season to think, to observe, and to lay the groundwork for the early days of SideraWorks. But something happened when I sat down to write again. I wanted to be challenged. I didn’t want to do the same thing I’d always done. Study: Your Facebook Personality Is The Real You. If you think you're different on Facebook than you are in real life, you've got some explaining to do.

A 2011 study from the University of Texas at Austin's Department of Psychology called "Manifestations of Personality in Online Social Networks: Self-Reported Facebook-Related Behaviors and Observable Profile Information" published in the academic journal Cyberpsychology, Behavior, and Social Networking found that Facebook users are no different online than they are offline. The study also revealed strong connections between real personality and Facebook-related behavior. Social and personality processes, the study says, accurately mirror non-virtual environments. Looking at the big five personality traits - openness, conscientiousness, extraversion, agreeableness and neuroticism - Professor Samuel D.