What Every Programmer Should Know About SEO. Over the last few years since I started paying attention to SEO I have noticed many “developer guides to SEO”.
Largely, these guides are written by developers and not SEO experts. At this point, I am neither of those, but since I spent the last few years working for an SEO tools company, I managed to garner quite a bit of knowledge on the topic. Of course, the things I love about SEO, are the things I love about search – big data, fast performance, and interesting algorithms. Below I have compiled the minimum of amount of SEO knowledge a developer should have to properly optimize a website for search engine discovery.
I largely wrote this for my team and couple of other people who have asked, but hopefully you will find it useful. The New SEO Process (Quit Being Kanye) The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
The responsibilities of SEO practitioners have changed to include far more of the digital ecosystem, yet for so many, much of the SEO process remains the same. Currently there are several segments of SEO strategy seen as optional that are actually absolutely imperative to the success of an SEO campaign, as well as to the synergy of other initiatives within the marketing mix. In other words, SEO must adopt and adapt in order to be taken seriously and command the type of influence required to drive change. Meta Description Magic: Think Less about SEO & More about Click-Throughs. The meta description tag in HTML is the 160 character snippet used to summarize a web page’s content.
Search engines sometimes use these snippets in search results to let visitors know what a page is about before they click on it. In this post, we will look at how search engines use meta descriptions, what the top SEO blogs say about meta descriptions & whether they still use them, and reasons why you should use them. Getting Started. Most webmasters are familiar with HTML tags on their pages.
Usually, HTML tags tell the browser how to display the information included in the tag. For example, <h1>Avatar</h1> tells the browser to display the text string "Avatar" in a heading 1 format. However, the HTML tag doesn't give any information about what that text string means—"Avatar" could refer to the hugely successful 3D movie, or it could refer to a type of profile picture—and this can make it more difficult for search engines to intelligently display relevant content to a user. Schema.org provides a collection of shared vocabularies webmasters can use to mark up their pages in ways that can be understood by the major search engines: Google, Microsoft, Yandex and Yahoo! 1. 1a. Your web pages have an underlying meaning that people understand when they read the web pages. 1b. itemscope and itemtype. Page Speed Online. WebPagetest - Website Performance and Optimization Test.
Webmaster Tools - Rich Snippets Testing Tool. 10 New Google Algorithm Tweaks. By Navneet Kaushal Expert Author Article Date: Whenever Google makes a change in its search algorithm, it makes for big news.
The search engine has recently revealed a compilation of the latest algorithmic tweaks it has made. Google’s Matt Cutts, has posted a blog about the recent 10 algorithm changes made by Google. As Matt says, We make roughly 500 changes to our search algorithm in a typical year. Our goal is to make search run so smoothly, you don’t even notice the changes. Google has been working all through this year to provide some insights to site owners, as to how the search engine works it algorithms, and even released a video of the same recently. Cross-language information retrieval updates: This tweak assured that the English web pages were translated into certain languages and displayed right below the English titles in search results.
Optimisation HTML. The Ultimate Guide To A/B Testing - Smashing Magazine. 6 Best Practices for Modern SEO. Erin Everhart is the director of web and social media marketing at the digital marketing and web design company, 352 Media Group.
Connect with her on Twitter @erinever. Advanced Google Analytics - Tips and Tricks. Google Analytics affects everyone in search engine marketing (unless you use another analytics package!)
But not everyone knows how to take full advantage of it. To take full advantage of it we have to share knowledge and that's what I'm here to do. I'll be sharing some great advanced segments, how to do multiple goal conversion tracking and the secret success behind cross domain tracking. 1. How Big is Your Long Tail? - Whiteboard Friday.
Choosing keywords to optimize for is a tricky business, made all the more tricky as keyphrases grow longer than a couple of words.
As Google has said, up to 20% of search queries in any given day are completely unique. Should you try to optimize your tauntaun sleeping bags product page for "tauntaun sleeping bag," for "childrens' tauntaun sleeping bag," or for "childrens' star wars tauntaun sleeping bag from hoth"? How can you research whether or not to optimize for such a long tail query? In this week's Whiteboard Friday, Rand is back to explain just how long of a tail you should be optimizing for. Have any suggestions on how you do this research? Howdy, SEOmoz fans.
A Beginner’s Guide to A/B Testing: Effective SEO Landing Pages. Comment créer ou adapter votre structure pour optimiser votre référencement (SEO) C’est une question qui revient souvent (et à raison!).
Aujourd’hui, avoir une structure de site optimisée pour les moteurs de recherche est primordial pour améliorer votre SEO! Ceci est encore plus vrai lorsque votre site est destiné à gérer beaucoup de pages. C’est souvent le cas des sites de vente en ligne, de news… 20+ Essential Resources for Improving Your SEO Skills. Mollie Vandor is a product manager at BetterWorks, and the former associate product manager at Cooking.com.
Prior to that, she helped launch Ranker.com, where she served as the product manager, amongst many other roles. You can reach her @mollierosev, on her blog, or on her latest addiction – Words With Friends, where she plays under the username “Mollierosev. " Search engine optimization isn’t exactly something you can major in — at least, not yet. In fact, many professional search engine optimizers are self-taught. They’ve supplemented backgrounds in marketing, computer science and the like with self-education via online courses, videos and blog posts. Whether you're looking to build your knowledge of the basics, master more intermediate material or get to the head of the advanced class, a wealth of online resources can help you graduate your SEO skills to the next level. The Basics Intermediate Congratulations, you’ve passed freshman SEO. Conseil Référencement: 5 Astuces pour Optimiser son Référencement sur Google. Le mois dernier, Google a lancé la personnalisation des pages de résultats de son moteur de recherche en ajoutant une barre latérale à gauche qui permet de filtrer les résultats en fonction du type de contenu (recherche universelle, vidéos, actualités etc …), de la localisation physique ou dans le temps (langue parlée, pays ciblé etc…) ou encore d’options de recherche supplémentaires (affichage de résultats déjà consultés, roue chronologique magique etc …)