Over the last few years since I started paying attention to SEO I have noticed many “developer guides to SEO”. Largely, these guides are written by developers and not SEO experts. At this point, I am neither of those, but since I spent the last few years working for an SEO tools company, I managed to garner quite a bit of knowledge on the topic. Of course, the things I love about SEO, are the things I love about search – big data, fast performance, and interesting algorithms. Below I have compiled the minimum of amount of SEO knowledge a developer should have to properly optimize a website for search engine discovery.
The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of SEOmoz, Inc. The responsibilities of SEO practitioners have changed to include far more of the digital ecosystem, yet for so many, much of the SEO process remains the same. Currently there are several segments of SEO strategy seen as optional that are actually absolutely imperative to the success of an SEO campaign, as well as to the synergy of other initiatives within the marketing mix. In other words, SEO must adopt and adapt in order to be taken seriously and command the type of influence required to drive change. As it stands, SEO looks to disrupt the symphony (or cacophony) that is a brand’s marketing mix. Let’s discuss a new process that allows SEO to improve the effectiveness of all digital marketing channels – not just inbound.
The meta description tag in HTML is the 160 character snippet used to summarize a web page’s content. Search engines sometimes use these snippets in search results to let visitors know what a page is about before they click on it. In this post, we will look at how search engines use meta descriptions, what the top SEO blogs say about meta descriptions & whether they still use them, and reasons why you should use them. How Search Engines Use Meta Descriptions The best examples of meta descriptions and how search engines use them come from search engines themselves.
Most webmasters are familiar with HTML tags on their pages. Usually, HTML tags tell the browser how to display the information included in the tag. For example, <h1>Avatar</h1> tells the browser to display the text string "Avatar" in a heading 1 format. However, the HTML tag doesn't give any information about what that text string means—"Avatar" could refer to the hugely successful 3D movie, or it could refer to a type of profile picture—and this can make it more difficult for search engines to intelligently display relevant content to a user. Schema.org provides a collection of shared vocabularies webmasters can use to mark up their pages in ways that can be understood by the major search engines: Google, Microsoft, Yandex and Yahoo!
A/B testing isn’t a buzz term. A lot of savvy marketers and designs are using it right now to gain insight into visitor behavior and to increase conversion rate. And yet A/B testing is still not as common as such Internet marketing subjects as SEO, Web analytics and usability. People just aren’t as aware of it.
Erin Everhart is the director of web and social media marketing at the digital marketing and web design company, 352 Media Group . Connect with her on Twitter @erinever . Google’s search results aren’t what they used to be.
A/B testing SEO landing pages can be more tricky than testing an email or pay-per-click campaign, especially when you are using a tool like Google Website Optimizer . There are a few precautions you should take to make sure you obtain accurate test results and to not damage your previous SEO efforts. Read below to find out why. Let’s Clear A Few Things Up Before We Begin This post is not about testing different variations of a SEO landing page to see which version attracts more traffic from the search engines. This post is about how to test SEO landing page variations to see which version converts higher for a desired goal.
C’est une question qui revient souvent (et à raison!). Aujourd’hui, avoir une structure de site optimisée pour les moteurs de recherche est primordial pour améliorer votre SEO! ceci est encore plus vrai lorsque votre site est destiné à gérer beaucoup de pages.
Mollie Vandor is a product manager at BetterWorks, and the former associate product manager at Cooking.com . Prior to that, she helped launch Ranker.com , where she served as the product manager, amongst many other roles. You can reach her @mollierosev , on her blog , or on her latest addiction – Words With Friends, where she plays under the username “Mollierosev." Search engine optimization isn’t exactly something you can major in — at least, not yet. In fact, many professional search engine optimizers are self-taught.
Bonjour! Si vous visitez Emarketinglicious pour la 1ère fois, abonnez-vous à notre flux RSS pour recevoir nos dernières actualités. Le mois dernier, Google a lancé la personnalisation des pages de résultats de son moteur de recherche en ajoutant une barre latérale à gauche qui permet de filtrer les résultats en fonction du type de contenu (recherche universelle, vidéos, actualités etc …), de la localisation physique ou dans le temps (langue parlée, pays ciblé etc…) ou encore d’options de recherche supplémentaires (affichage de résultats déjà consultés, roue chronologique magique etc …) La personnalisation des pages de résultats sur Google amène les professionnels à faire évoluer leurs méthodes de référencement.