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Netflix has been given the legal green light to integrate information of customer’s video viewing habits on social networks following the passing of a bill by the US House of Representatives. The bill, HR 2471, effectively lifts 23 year old restrictions imposed under the Video Privacy Protection Act, which forbids the disclosure of video rental records. Under the new bill, consumers will be able to give a one-time consent to release their rental data.
Umami is a new iPad app that aims to bring an enhanced, second-screen experience to broadcast and cable TV programming. Second screen apps are becoming standard fare for networks. Using audio fingerprinting technology, these apps can tell what you're watching — and provide an updated, customized experience based on the show. At the Mashable Media Summit last week, second screen experiences were highlighted as one of the major media trends of 2012.