MeasurementofMarkets

Dark Social: We Have the Whole History of the Web Wrong - Alexis C. Madrigal. Here's a pocket history of the web, according to many people.

In the early days, the web was just pages of information linked to each other. Then along came web crawlers that helped you find what you wanted among all that information. Some time around 2003 or maybe 2004, the social web really kicked into gear, and thereafter the web's users began to connect with each other more and more often. Hence Web 2.0, Wikipedia, MySpace, Facebook, Twitter, etc. Instagram beating Twitter when it comes to mobile reach. 4 Ideas for Better Social Media Measurement. Adam Singer | August 9, 2012 | 0 Comments inShare52 Measuring social as part of a formalized process will provide insight into your results and help you make data-driven decisions.

Although the social space has rapidly matured over the last decade-plus, social media measurement remains a mystery for many. This mystery is due to two main factors. How Twitter Has Talked About the Summer Olympics [INFOGRAPHIC] Forget London.

Much of the 2012 Summer Olympics action is happening on Twitter. Athletes have used the social network to share photos and status updates that take their followers inside the Games. Fans have used it to revel in Olympic drama and — in the U.S. — tweet result spoilers for viewers stuck waiting for NBC's tape-delayed primetime coverage. Twitter Beats Facebook For Social Sharing (And, Yes, Google+ Is A Ghost Town) [STUDY] You’ve probably heard it a million times: Google+ is a ghost town.

Heck, I’ve said it myself. It is a ghost town. Using Twitter To Identify Psychopaths. 5 Insights into Global Social Media in 2012 [Infographic] Social media is emerging from its adolescent phase and is rapidly maturing.

Initially social networks had an image problem with some CEO’s and executives thinking Facebook was for teenagers to post the weekend’s party photos and Twitter was for narcisstic attention seekers with a limited vocabulary. There was also an initial perception that because the platforms were free to use that participating was cheap and easy. Experience has shown otherwise. Social media, blogging and digital content creation are resource intensive and doing it right takes time and money. Tools and time saving apps are emerging to help companies to be more efficient and able to manage, control and monitor social media.

EA opens SimCity Social on Facebook, really, really hopes you'll 'like' it. Thanks, Science! New Study Says CrunchBase Is An Information Treasure Trove. Diffbot Raises $2 Million Angel Round For Web Content Extraction Technology. Diffbot, the super-geeky/awesome visual learning robot technology which aims to “see” the web the way that people do, is today announcing a new infusion of capital.

The company has closed $2 million in funding from a number of technology veterans, including EarthLink founder Sky Dayton; Andy Bechtolsheim, co-founder of Sun Microsystems; Joi Ito, Director of MIT Media Lab; Brad Garlinghouse, CEO of YouSendIt (and formerly of TechCrunch parent company AOL), Maynard Webb, Chairman of the Board at LiveOps, formerly eBay COO; Elad Gil, VP of Corporate Strategy at Twitter; Jonathan Heiliger, former VP of Technical Operations at Facebook; Redbeacon co-founder Aaron Lee; and founder of VitalSigns Montgomery Kersten. How to Maximize Your Facebook Engagement. Brian Carter is vice president of marketing and customer success at InfiniGraph.

He's also the author of The Like Economy and the forthcoming LinkedIn For Business. Follow him @briancarter. Gmail Meter indulges your inner statistician. Google has been on a quest for transparency lately, offering users Data Liberation downloads, Google Account Activity, and an account dashboard where they can make granular changes to their privacy settings.

Continuing on this trend, the Official Gmail Blog has featured a user script called Gmail Meter, by Romain Vialard, which makes it easy to analyze data and usage patterns in Gmail. Once installed into a Google Docs spreadsheet, users can choose to receive a monthly report or set their own interval. Long time users will have to wait a bit while Google crunches the numbers, but once that's done users will get an email with easy to read charts and graphs of metrics like average wordcount and volume statistics showing how much and how often you email. It will even generate graphs of daily traffic and pie charts comparing email categories, among several other analyses. Inside Forbes: Love 'em or Hate 'em, Comments Are Critical to Media Success in a Social World. Analytics: If You're Not Measuring, You're Not Marketing.

Many moons ago, I heard a great expression that has carried me through many days, “If you’re not measuring, you’re not marketing.”

I wish I could properly attribute this quote, but it was one of those heard in passing, but made a profound impact on how I approach supporting sales and getting the word out. Now when it comes to measuring, there are a plethora of benchmarks for marketers to choose from, but one of the most very basic is website tracking or more specifically, analytics. Time and time again, I’m flabbergasted by the number of SMB owners that either don’t track their website stats and figures, or, have some form of analytics installed, but don’t truly know what they’re looking at.

In fact, 57% of marketers point to “measurement, analysis, and learning” as one of the biggest hurdles facing their organization. If you don’t know where your sales leads are coming from, there’s simply no way to formulate a proper online marketing ROI. Know thy Conversion Rate. How much is a tweet worth? About 1/10,000 as much as a Yelp review.

A New and Simple Way to Measure Social Media ROI. Case Study: Google Hits The Mark With uTest. Klout and Simply Measured partner on social media ‘influence’ analytics. Social media analytics startup Simply Measured has struck a partnership with Klout to add data about social-media influence to the reports used by Simply Measured’s customers.

The partnership was announced this morning. “This Klout/Simply Measured partnership helps brands leverage Klout’s data in context with other social media metrics and understand how influencers impact social media programs,” says Simply Measured CEO Adam Schoenfeld in a message. Simply Measured is making the Klout data available to its customers at no extra charge, and offering a free Klout Audience Analysis tool to provide a sense for how the Excel-based reports work. How Tag Management Improves Web Intelligence. The Forrester Wave™: Web Analytics, Q4 2011. Twitter Shuts Down Third-Party App Proxlet for Developer Violations. Ten Criteria to Evaluate a Website. Top Twitter Analytics Tools. With hundreds of add-on tools, Twitter certainly has plenty of ways you can analyze its data. I set out to find the best tools that I would recommend for you to track and compare your own Tweets, as well as examine the growth of followers and when you actually send out your 140-character missives.

Social Media Dashboard MarketMeSuite Helps Turn Followers Into Customers. The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Name: MarketMeSuite Quick Pitch: MarketMeSuite is a social media marketing dashboard that allows businesses and teams to manage their social media. Genius Idea: Actively engage followers and turn them into customers for your company or business. Facebook Comments Nearly 5X More Valuable Than Likes. In a study released today, Edgerank discovered new insights into the value of Facebook comments and likes. McKinsey Says Big Data Can Change The Way Business Operates. Can watching Twitter trends help predict the future? There’s been a lot of talk recently about Twitter trending topics, and how they fail to reflect evolving events such as the Occupy Wall Street movement (although some argue that this is the fault mainly of our inflated expectations, rather than Twitter’s algorithms).

What the financial markets are telling us about the economy. The economic downturn: Checking the depth gauge. Facebook Launches New Metric: "People Talking About". Facebook has overhauled its Pages Insights analytics tool and added a new metric to gauge the health of a page: "People Talking About. "