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Five examples of innovation with Twitter. Credible case studies or examples of how people in organizations successfully use social communication channels like Twitter to connect and engage with customers are gold dust to anyone looking to make a case in their own organization. We know how Dell can make money out of Twitter – $6.5 million so far, they say. It’s a terrific case study. Yet such an achievement can not only seem out of reach for many organizations, but also not necessarily reflecting their goals which may not be about making money directly from their Twitter activity.
So it’s great when some details appear of what a handful of well-known international companies are doing and getting out of their use of Twitter. Examples from Franchises Go Social, a feature in the January edition of the American Entrepreneur magazine: Subway: Subway’s Twitter presence, @subwayfreshbuzz, attracted more than 6,000 followers in less than six months. (Via Janet Meiners Thaeler via Rodney Rumford) Related posts: Related In "Business"