A Visual Guide to Rich Snippets. Rich snippets -- we see them everywhere in the SERPs, with some verticals having a higher abundance of them than others.
For the average searcher, these rich snippets help show them what they're searching for is within reach on a particular site. A few benefits of rich snippets include: Search Engine Optimization Plugin. WordPress SEO Tutorial. Joost de Valk Joost de Valk is the founder and Chief Product Officer of Yoast.
He's a an internet entrepreneur, who next to founding Yoast has invested in and advised several startups. His main expertise is open source software development and digital marketing.