Success Stories

» Twitter Faux Pas. Posted on February 16th, 2011 by Wendy Harman Last night we accidentally tweeted from our @RedCross account something that was meant to come from a personal account.

Here’s what it looked like: We realized our honest mistake (the Tweeter was not drunk) and deleted the above Tweet. We all know that it’s impossible to really delete a tweet like this, so we acknowledged our mistake: In the meantime we found so many of you to be sympathetic and understanding. You immediately embraced this mix-up and many of you have pledged donations to the Red Cross: Huge thanks to Dogfish Head Brewery and the micro brew community for encouraging donations. Social Media Case Studies SUPERLIST- 23 Extensive Lists of Organizations Using Social Media (UPDATED) Are you using content marketing as part of your digital strategy to grow your business?

If so, you're not alone. According to the Content Marketing Institute, the lion's share of marketers (some 92%) report using content marketing. In the fast moving world of digital strategy, things are always changing. What should you expect in 2014 to change in the world of content marketing? Hana Abaza of Uberflip has put together an infographic detailing five key content marekting trends for the coming year. 1. 2. 3. 4. 5. 5 Must-Follow Non-Profits Making a Difference With Social Media [Mashable Awards] As part of the ongoing Mashable Awards, we're taking a closer look at each of the nomination categories.

This is "Must-Follow Non-Profit. " Be sure to nominate your favorites and join us for the Gala in Las Vegas! Sponsorships are available. Please contact sponsorships@mashable.com for more information. When it comes to social good, the name of the game is creating or inspiring change, and often with limited resources. Groups are using social media a variety of ways, from raising money to engaging with constituents on personal and meaningful levels. Three Keys To Non-Profit Success In Social Media. Jason Falls The Social Media Club Louisville recently partnered with the National Safe Place for a series of social media webinars for their locations around the country. The organization is headquartered in Louisville and started as a program of the YMCA here in 1983. They now have 140 Safe Place programs and almost 17,000 Safe Place sites around the country. Safe Place sites are locations like libraries, restaurants and grocery stores that carry the recognizable, yellow Safe Place sign seen below.

The locations are places at-risk or in-crisis children can come to and be connected with safe harbors (shelters and programs) that provide protection, food and other social services. The latest of our webinars for National Safe Place focused on using social media to raise money. When it came time to deliver the payoff of the presentation, I told them raising money online has two main components: Building a mechanism to accept donations and developing a strategy to drive people to donate.

Social Media Success Stories - Search Engine Watch (SEW) What is the ROI of social media?

How do I measure the ROI of social media? Often, when receiving these questions, it's appropriate to quip: "What's the ROI of your phone? " Other times it's not appropriate to respond with such a glib retort. Rather, it's more appropriate to point to a few salient examples of social media success. With that in mind, I put together a four-minute video showcasing such examples. While the video uses familiar nomenclature like ROI, I believe in most social media instances, it's better to use the standard of: What does success look like? Fourteen of the most pressing points from the video are listed below. Example 14, below, highlighting case-mate, isn't in the video, but it showcases that an intrepid spirit and creativity can garner huge returns in social media. Web 2.0 Nonprofit Success Stories - Carnival of Nonprofit Consultants.

The "Web 2.0 Nonprofit Success Stories" submitted to the NPC Carnival this week led to a selection of nonprofit organizations that are widely varied in terms of size, budget, and reach.

Each group is using the Internet and Web 2.0 tools in a different way to meet its goals, but some common themes emerge; most notably, perhaps, the power of word-of-mouth marketing to broadcast an appeal. In SocialButterfly 's Free Rice: Mixing Online Learning and Entertainment with Giving, for example, Alexandra takes a closer look at the United Nations Free Rice Program, "both collaborative and innovative, taking the potential of social media to a new level. " Alexandra's "case study" post discusses how this deceptively simple game-based giving program was created and why, how it's financed, the results since the program's inception in 2007, and how the donated rice gets distributed to people in need.

Joanne Fritz, guide at About Nonprofit, tells us how UNICEF Uses Web 2.0 to Double Video Views.