Measurement, ROI, Metrics
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Need key statistics or metrics that will help you make strategic decisions to refine your social media programs? Not sure what variables to measure to determine the success or your social media? Want to know the best options for monitoring your brand’s reputation online?
25% of small business owners said they plan to spend more on social networking in 2010, according to the Ad-ology Small Business Marketing Forecast . Facebook ranked as the most beneficial social network for small businesses, followed by LinkedIn and Twitter , according to the November 2009 report. The 1,100 small business owners surveyed said the biggest benefits of social networking were the abilities to generate leads, keep up with their industry, and monitor the online conversation about their business.
What follows is the entire version of my recent post on Mashable, “ The Maturation of Social Media ROI “ Over the years, Social Media experts attempted to redefine ROI for a new era of influence . While some introduced alternative philosophies for measuring the nuances tied to social media, others wondered aloud whether ROI simply wasn’t necessary as the tools and methodologies for analyzing yields didn’t yet exist.
The list of free measurement sites from MeasurementCamp II is on Delicious, using the tags "measurementcamp08" and "snapshot".
Image by tray via Flickr I moved to the Bay Area from Milwaukee about five months ago.
Many businesses are increasingly comfortable with social media, and many more have decided that social media is far too important not to experiment with. But the growing level of maturity in the world of social media doesn't mean that mistakes are uncommon. To the contrary: many businesses make the same mistakes over and over again.
Like almost every other agency out there in this space, at Rabbit, we use a professional monitoring and sentiment analysis system. Rather than the market leader Radian6 , we tested a few and went for ScoutLabs …though I am thinking of giving Sysomos a go… Having said that, the thing about the paid for tools is…they get the job done, but from what we’ve found they are never 100% perfect.
Browse: Home / The Must Read Enterprise 2.0 Articles – A Guide
Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.
Which VC invested the most frequently in Silicon Valley Social Networks? Surprise!
There is an argument around the blogosphere that is DRIVING ME CRAZY.
There is a newer version of this report available: State of Social Report 2011 Econsultancy's Social Media and Online PR Report , produced in association with bigmouthmedia , is the most comprehensive study of its kind around the strategies, tactics and websites companies are using to harness social media for marketing, sales, customer service and other business objectives. The research is useful for those who want to get an overview of what businesses are doing with social media and enables companies to benchmark themselves in terms of budgets, resourcing, metrics and barriers to success ... plus much more.