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- Michael Fertik is the CEO and Founder of ReputationDefender , the online privacy and reputation company. The views expressed are his own.
Our online social networks are a key source of information and increasingly influence what we read, share and buy. However, if we do not filter out the mundane we risk missing the information that is most important to us and becoming a victim of information overload. It occurred to me the other day that I have too many friends. By this, I don’t mean the family, friends and colleagues I socialise with throughout the week and, you know, actually spend my leisure time with face to face.
"For some reason, I always pick really short people," says Stanford undergraduate student and avid video gamer Oliver Castaneda. "I have multiple variations," says Michelle Del Rosario, another gamer and undergraduate student at the Virtual Human Interaction Lab (VHIL) at Stanford University. "Sometimes I choose to look like a really fun and bubbly character. Sometimes I want to look very serious."