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Brands, don’t abandon that Google+ account yet. A new study of the top brands on Google’s social network found that their presence is greatly expanding—and so is engagement among users (dubbed “circlers,” because “circle” is the Google+ equivalent to a “like” or follow). Simply Measured , which compiles and presents social data, evaluated the Google+ presence of companies from the Interbrand 100 list . The study found that 64 percent of these brands have an active Google+ page, and 22 percent have pages with more than 100,000 circlers. This graph shows the steady increase in the number of circles for these brand pages:
By RACHEL EMMA SILVERMAN WSJ's Rachel Emma Silverman checks in on Mean Street with the story of Gene Morphis, a public company CFO fired for writing about his job on Facebook and Twitter. Photo: Agence France-Presse/Getty Images. To his Facebook friends and Twitter followers, Gene Morphis was like the rest of the world, using social media to vent about day-to-day frustrations of his job. But Mr. Morphis wasn't like most employees.
It was World Consumer Rights Day on March 15 th . You may not have noticed it, but in China it’s a television event. Every year, on the eve on WCRD, China’s Central Television (CCTV) broadcasts a special programme on this topic. This year, CCTV exposed a company called Roadway D&B for selling the personal information of 150 million Chinese consumers.
What's the Latest Development? A new project out of Berlin is issuing Facebook identity cards that, in principle, would work like a government-issued ID. Called the FB Bureau, the group makes ID cards with your photo, Facebook name (or moniker) plus a QR code.
Pariser’s thought-provoking talk has now been watched more than 1.2 million times. In it he warns against the new “unethical” gatekeepers of information in the 21st century: algorithms. Editors used to be the gatekeepers of the flow of information, but in the internet age, algorithms, powering the likes of Google and Facebook, are rapidly gathering information about each of their users, so they can serve them a mixture of content and ‘relevant advertising’. However, what we think we want to see is not always what we need to see.
The Social Travel Series is supported by join.me , the easiest way to have an online meeting. join.me lets you instantly share your screen with anyone, for free. Use it to collaborate, demo, show off — the possibilities are endless. Try it today . These days, it's hard to imagine booking travel without leaving the comfort of your computer chair.
AdChina (易传媒), one of China’s top advertising platforms, has put together an overview of China’s digital advertising market. AdChina itself is a company to watch, a real Chinese IPO candidate that, unlike many others, rarely trumpets its own horn. Update: AdChina has now filed for IPO. I’ve highlighted a few of the key findings from the slideshare.
Quora, a social question and answer site, has absolutely exploded over the past few months. One Quora questioner asks, “ What would happen if a website based in China copied everything from Quora? ” The answer: it’s called Zhihu (知乎) and we’ll soon find out. I was recently sent a couple screenshots of Zhihu, a Chinese Q&A site that copies 99% of the Quora user interface (but it’s blue, not red!).
*published in tandem on VentureBeat There have been a lot of articles swirling around the interwebs over the past week covering Groupon’s entrance into China and a possible partnership with Tencent. The common theme in these articles is that “China is a tough nut to crack”, “foreign companies come to China to die”, “Groupon will be no different”, but few offered insights into why Groupon may or may not be different. Let’s be clear on one thing, China doesn’t kill foreign companies, foreign companies commit suicide in China (Dr.
The Pinterest sharing model is the latest trend in China’s startup scene, with no less than 20 Pinterest clones in existence. Some of them are following the classic cloning route, changing the UI only thinly, while the more intelligent clones are leveraging the Pinterest interface design for more outright commercial practices (like social shopping). The entire concept focuses on building users based on interests rather than social networks, and it’s opened up new doors for China’s social startups. The Ups and Downs of Lite Blogs
In 2011 I recall writing a lot of positive news on Taiwan’s group buying industry, so I expected 2011 to have been pretty good in the end. Pretty good as in, 30%, 40% growth. I was wrong. In actuality it was a great year for daily deals here, with 66% growth in the last 9 months of 2011 alone ( Goodlife stats only go back until March).
This is a guest post by Tom Gray, a Senior Creative Strategist at Imagination in London. He blogs on imagination.com/labs and can be found at @tomoppad . If you're looking for the roots of our obsession with real-time information, you could do worse than look to the London Stock Exchange around the time of the Napoleonic wars.
Facebook sees content as an abundant resource to learn from, value and exploit, says Jeff Jarvis. Photograph: Justin Sullivan/Getty Images What if we in media are not in the content business? Oh, yes, we will produce content; that's what we do. But perhaps our greatest value is not in what we produce but in what it produces: signals about people's interests, about authority, about topics and trends. That is how Facebook , Google , Twitter and company see content – as a signal generator.
Krista Neher | February 15, 2012 | 2 Comments <a href="http://ad.doubleclick.net/jump/clickz.us/social/social-media;page=article;artid=2152418;topcat=social;cat=social-media;static=;sect=site;tag=facebook;tag=twitter;tag=measurement;pos=txt1;tile=8;sz=2x1;ord=123456789?" target="_blank"><img src="http://ad.doubleclick.net/ad/clickz.us/social/social-media;page=article;artid=2152418;topcat=social;cat=social-media;static=;sect=site;tag=facebook;tag=twitter;tag=measurement;pos=txt1;tile=8;sz=2x1;ord=123456789?" border="0" alt="" /></a> Calculating ROI in social media is a hot topic. As companies have rushed into the elusive social media marketing gold mine , many are left trying to figure out if all the time and effort is paying off.