Social media strategy, communication and marketing Nov 1
Get flash to fully experience Pearltrees
Google search has become part of our medical check-up these days. If you browse WebMD , Google or various online forums for answers before a doctor visit , you're not alone. It's tempting to see if we can find an answer to our health questions in an instant when a world of information is at our fingertips, rather than leaving work or home.
Glam Media is announcing a flurry of new features today centering around Ning , the social network building service that it acquired last year . Collectively, they give some sense of what Ning looks like once it has been integrated into Glam’s business and products. Since Glam is primarily an ads business, perhaps the most important change is the fact that Ning creators can now run Glam ads in their community. Previously, if you had a network on Ning and you wanted advertising, you were mostly on your own. (In fact, Glam CEO Samir Arora says there were already two Ning networks had decided on their own to join Glam’s advertising program.) Now, assuming you fit into one of the company’s ad verticals, you can start monetizing in a more serious way, by running premium advertising from the network.
Pinterest is now the third largest social network. It's ahead of both Linkedin and Google+, as measured by number of users, according to a new report from Experian. Its rapid success has led to a proliferation of clones. Will any of them come anywhere close to garnering the same attention?
Social media's ever-growing presence can be seen across the world. Last week we hosted Google+ Hangouts to discuss the state of social media in both Asia and Latin America . Now we're turning to Europe. Europeans are becoming more socially minded everyday. An estimated 61.3% of the European population uses the Internet, according to Internet World Stats .
There's been plenty of talk about how social media has become a successful vehicle for recruiters and job seekers alike, but what about employers? According to this infographic, researched and developed by PayScale , the higher-ups are really not too keen on the social media movement at large, especially when it involves giving social media freedom to employees within the company. And the fear of negative information keeps employers running for a tight leash. Only half of companies have a formal social media policy, and 42% of companies surveyed nix all forms of social media activity at work.
So you're new to this whole social media thing. Maybe you're savvy enough to know your Facebook from your Twitter , your Pinterest from your Spotify . But what about Tagged ? Xing? Futubra? Where do they fit into the social media ecosystem?
Ah, YouTube. It wasn't long ago that it was pumping out around 60 hours of content every 60 seconds, but nothing can stop the video juggernaut. Celebrating its seven years of existence with a video charting its rise, rise and rise , YouTube 's official blog has also announced that it's now dealing with an eye-bleeding 72 hours of video every minute. We're still finding all this content as pervasive as ever though, with over 3 billion hours now watched every month. Catch the site blowing its own trumpet in the tribute vid right after the break -- which is all well and good, but where's the free game ?
As athletes get ready to take the global stage during the London 2012 Olympic Games less than 100 days away, Procter & Gamble has released a new ad praising mothers worldwide. Press play and cue the waterworks. In three days, the video has received over 700,000 views on YouTube .
Celebrating what its users have christened 4sqDay, location-centric service Foursquare has announced that it now has 20 million users accounting for 2 billion checkins and adding another 10 million new members since it hit the 10 million mark in June 2011. If a Foursquare user checks-in at a location today, they will automatically be awarded the ’4sqDay 2012′ badge, which is the second annual celebration of the semi-official Foursquare Day, which was coined by its users back in 2010. The check-in link takes users to a page which reads as follows: In 2010, foursquare fans declared April 16 4sqDay (4/4^2 – nerds after our own heart!). Two years and two billion check-ins later, you’re still why we get out of bed each day.
Oprah may have retired from her daytime talk show nearly a year ago, but she's hardly out of sight from her fan base. In fact, her latest series airing on OWN: The Oprah Winfrey Network is perhaps one of the most advanced shows in the social space right now, as she connects with her home and live audience in almost unprecedented ways. Oprah's Lifeclass — which is currently in its second season, airing on Monday nights at 8:00 p.m. ET/7:00 p.m.
Does your job suck? Do you just wish you had a job to begin with? Social media can play a major role in finding that first gig or hopping to a better one. In 2012, companies are projected to use social media to recruit for more than four out of five job openings.
As a child growing up, I was often told that aside from reading and writing, the other skill that will come in handy in life was to being able to count. My mother specifically emphasized “count your money”, “count your change”, “make a record of what is in your piggy bank”, and so I emptied my piggy bank every so often to count all the ten Kenyan cents (no longer in circulation as they are of no value) to ensure that none of my siblings had helped themselves to my hard “earned” pennies – more like begged and collected from the floor / ground. All to say, I realized the value of counting early, and we humans like to count where it matters – how much money do / will I make? What will it cost? How many calories are in this meal?
In our recent “ Best of: Austin SXSW ” breakdown, we asked a few folks why they came to the annual tech conference, which draws Internet lovers from across the globe. “To meet my Twitter friends in real life,” was one girl’s twee answer. “To get people excited about my startup!” exclaimed one entrepreneur. For many, SXSW Interactive is a convenient time for business meetings, company bonding and relationship building.
These days it seems that everything has become social. We have social media, social gaming, enterprise social networking, the social web and the list goes on. It seems that social has taken over our world, but has it really? The very fact that we use this word simultaneously with so many different types of applications means we're only at the verge of maximizing its real value.
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. As social media usage continues to rise, it’s only natural that statistic correlations will be made about the individuals who use the medium. This isn’t a bad thing; it’s common to deep-dive into demographic information and behavioral data.