Brandwatch Acquires Social Analytics Firm PeerIndex. Social Media Sites Must Simplify Terms, Say UK Politicians. Social media sites should drastically simplify their terms and conditions, according to a new report from the UK parliament’s Science and Technology Committee.
Running the risk of stating the obvious, MPs say the complexity of the terms and conditions means many users aren’t fully aware of how their data can be used. The committee is calling on the UK government to work with the Information Commissioner to develop a new set of standards that websites and apps can sign up to, committing to explain how they use personal data in clear, concise and simple terms. Andrew Miller MP, chair of the Science and Technology Committee says: “Let’s face it, most people click ‘yes’ to terms and conditions contracts without reading them, because they are often laughably long and written in the kind of legalese you need a law degree from the USA to understand.
Facebook introduced a new ‘Privacy Basics’ section two weeks ago, ahead of introducing new terms and conditions. New York City approves use of Google Chromebooks in public schools. The New York City Department of Education announced Monday that it had approved Google's Chromebooks for use in the city's public classrooms — which represent roughly 1 million students and 1,800 schools.
The DOE also authorized the use of Google Apps for Education, and put together a guide to implementing Chromebooks and Google utilities into the classroom. Google has touted Chromebooks as useful education tools in the past, and indeed, many educators have taken to them. Schools purchased 1 million units in the second quarter of 2014. A big part of Chromebooks' appeal for schools is that they are relatively inexpensive A big part of Chromebooks' appeal for schools is that they are relatively inexpensive. "We saw that many schools wanted to use Chromebooks, and in our assessments, found them to be an affordable, manageable option for learning," wrote the NYC DOE's chief information officer, Hal Friedlander, in a Google blog post. How Friends Influence Us on Social Media. 2.1K Flares Filament.io 2.1K Flares × Why do you read the updates you read?
Why do you browse the products you browse? There are hidden motivations behind a lot of the actions we take online, especially so with social media. The influence of friends and family has a big impact on what we click, view, share, and like. Researchers have discovered some specifics behind why friends impact us the way they do. 4 Steps to Implementing a Social CRM Strategy.
Are you using social media to improve your customer service?
Is your current Customer Relationship Management process inefficient? A fine-tuned social customer service strategy increases customer engagement. Understanding Your Social Media Personality and Audience. Whenever I find myself doing research for new social media tips, the studies and resources I find are always fascinating.
Not only is the intense depth of academia inspiring, the methods that researchers use for collecting information are so intriguing. I often wish I could be involved in studies like these, just so I can take the tests, try the quizzes, and see how I’d be evaluated. Some of the most fun ones to consider are those that involve different types of social sharing. They seek to prove a hypothesis, yet at the same time, they all get me wondering, “Well, where would I fall on this scale?” Do you know the types of studies I’m talking about? Overcoming the Flawed Paradigm of Social Media Measurement. Rick Liebling is Head of Global Marketing for Unmetric, leading marketing initiatives across the brand, product and content communication strategies.
Garbage in, garbage out: a pithy phrase that captures the notion that flawed or incomplete data inputs invariably lead to flawed conclusions. In the social media world, this truth has never been more important as 1) brands look to turn ones and zeros into actionable insights; 2) ‘big data’ loses its cachet; and 3) ‘smart data’ comes to the fore. If you want to stir up a lively debate among today’s social media gurus, simply broach the topic of reach and engagement. Is Facebook engagement for brands up or down since the social networking behemoth tweaked its News Feed algorithm? It all depends on whom you ask. The statistics used to bolster either viewpoint depend on multiple moving variables. The Emotional Involvement Behind Social Media Interactions. Dr.
Liraz Margalit is the Customer Experience Psychologist at ClickTale. Arriving home after a long day at the office spent almost entirely in front of the computer, you take off your shoes, make yourself a drink and, ironically, sit in front of your computer again. It’s incredible how many of us choose to communicate with others through social media channels like Facebook and Twitter rather than speaking directly with the people we share our homes with.
In fact, when we sit with our laptops and chat with friends, we feel we are relaxing and escaping from our daily grind into the digital world. Why does this happen? Mashable. Before there was Google+ or even Google Buzz, there was Orkut, Google's first social network.
Google launched Orkut in January 2004, after attempting to acquire Friendster, the hot social network of the time. Orkut gained some traction in Brazil, but never really caught on in the United States. The month after it launched, Facebook went online at Harvard and gradually came to dominate the social networking space. On Monday, Google announced that it plans to shut down Orkut on Sept. 30, after more than 10 years of service. Daily, A New App From Buffer, Uses Tinder Gestures For Finding And Sharing Content. In May, Buffer — the app that competes against the likes of SocialFlow and HootSuite as a way for individuals and businesses to schedule and share things on social networks — added a new content suggestion feature to its service, so that when users didn’t have something of their own to spread around, they could get ideas from elsewhere to keep the networking wheels turning.
Today, the company is unveiling the next stage that strategy, a new app called Daily, which provides a stream of headlines and links for users to either share across Twitter, Facebook, LinkedIn and Google+, or dismiss forever. The free app is launching initially on iOS only, and will sit alongside Buffer’s main service, a ‘freemium’ product that offers both a free and paid tier (called “Awesome”, priced at $102/year) for individuals, and higher rates for businesses, where you can schedule and post stories across your different social media accounts.
Photo: Flickr. Technorati Quietly Killed its Blog Index in May. There was once a time when Technorati.com meant something to online publishers.
It was their professional reputation, and featuring on it was the goal of many. Technorati hosts its own ranking system to determine the influence of websites, based on their subject matter and a range of factors, including in- and outgoing links, which establish authority and credibility. It is the place where you want your site to rank high, and we at The Next Web were among the many who once used it as an indicator. It’s notable, then, that Technorati actually quietly removed its ranking system — which was perhaps the best-known and most thorough of any blog index on the web — at the end of May, as noted by Business2community.com. How to Identify, Build and Retain Social Media Influencers. Influence on social media is a function of follower count and thought leadership. This leadership can occur within a specific topic, industry, content-type – even a hashtag.
Brands GIF All Over Themselves on Twitter. Facebook Improves Embedded Posts: This Week in Social Media. Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Mashable. Myspace wants you back — even if it requires a little blackmail. The social network is emailing users old photos of themselves in hopes of enticing them to return to Myspace. The emails include one or two old photos and a line that reads, "The good, the rad and the what were you thinking... " along with a link that takes users to their profile. In other words: Remember us at Myspace? 11 Resources for Website Design Inspiration.
Attractive, user-friendly Web design can mean the difference between an interested customer and a lost lead. But not all founders make great designers and art directors, and it’s easy to imitate design principles that may not actually go over that well with your target audience. To find out where founders are getting their design cues from, I asked 11 entrepreneurs from Young Entrepreneur Council (YEC) the following: What are the best websites/resources for design inspiration for your new blog or website?
Their best answers are below. PSFK is always on top of what’s going down in the design world as well as which brands and businesses are integrating innovative design into their products and websites. 3 Brands That Are Driving The Future of Social-Mobile Shopping. Franklin Morris is a Senior Writer for Rackspace Digital, the digital marketing infrastructure specialists. Think about the last time you made a purchase—whether a new pair of shoes or a flat screen TV. Did you buy from your smartphone or your laptop? Did you engage in social-mobile shopping by sharing the details of the purchase with your Facebook friends and Twitter followers afterwards?
If you answered “No” to any of these questions—congratulations—you’re in the majority. YouTube is Building a Mobile App for Creators. YouTube today announced a new initiative called Creator Preview, a video series in which the Google-owned company shares what features it is working on for creators. Teaching Sells: How to Gain Trust and the Sale by Teaching.
How to Use Photos to Boost Social Chatter. Mashable. Mashable. You can't walk around a big city without seeing someone snapping a selfie. The selfie trend gained increasing popularity over the last few years with front-facing cameras and Instagram filters that make anyone look good. 2014 Social Media Marketing Industry Report. Mashable. How to Get Your Business Started on Instagram: 5 Tips. Mashable. And The Winner Of TechCrunch Disrupt NY 2014 Is… Vurb. It’s been a long, tough road, but it’s finally time to crown the winner of the Disrupt Battlefield. This year’s batch was truly awesome. Twenty-seven startups took the stage to present. Mashable. Ad-free social platform App.net announced Tuesday that although the service had enough money to be "self-sustaining on a forward basis," it hadn't garnered the financial support needed to retain full-time employees.
As a result, App.net will no longer employ any salaried employees — including its two founders, Dalton Caldwell and Bryan Berg — and a larger portion of the App.net codebase will be open-sourced. 16 Resources to Generate Leads With Social Media. How to Present Your Social Media ROI Report to the Boss. Microsoft Boosts OneDrive Storage For Corporate Clients From 25GB To 1TB Per User. Mashable. Mashable. Google Hangouts for Android Gets Merged Conversations, Contact List. Mashable. Breaking Up with Facebook: Where Are Brands and Young Users Going? Meet ThinkUp: Your personal social media guru. Twitter's New Web Profile: This Week in Social Media. Social Media Frequency: How Often to Post to Facebook, Twitter. The Best Length for Every Online Content. “Full Disclosure” Shutdown Raises Questions About Email Mailing Lists In The Social Media Era.
NUS biomedical ethics centre made WHO collaborating centre. 6 Ways User-Generated Content Can Double Your ROI. The 15-Minute Social Media Audit Everyone Can Do. How Boolean Search Improves Your Social Media Monitoring. 4 Ways to Crowdsource Product Ideas Using Social Media Contests. Happy-mothers-day-google-doodle-marks-mothering-sunday-with-cycling-family-9222589. Twitter Photo Tagging: This Week in Social Media. Klout Snapped Up by Lithium Technologies.
Optimize Your Social Presence With These App-on-App Strategies. A Brand’s Guide to Managing Misinformation Online. 4 Ways to Improve Your Facebook Ads. Why The ROI of Online Community Doesn't Matter. Connecting With People: How to Be Human With Your Social Marketing. Quora. New Social Media Research That Could Change Your Strategy. Facebook Updates Look for Pages: This Week in Social Media. Stop Marketing, Start Engaging, With Scott Stratten Social Media Examiner. 5 Ways to Use Pictures to Tell Visual Stories With Social Media.
Health.india. 4 Social Media Tools to Improve Your Social Media Marketing. 7 Tips for Igniting Your Content With Social Media. Social Good. 7 Tips for Igniting Your Content With Social Media. 5 Hashtag Tracking Tools for Twitter, Facebook and Beyond. Gracenote Teams With Musicmetric To Bring Social Data To Its Rhythm Music-Recommendation Platform. Getty Images Jumps Into The Age Of Social Media With A Free Embed Tool For Its Photo Library. A Guide to Getting Everlasting Traffic with Keyword Research. How to Write a Professional Bio For Your Social Media Profiles. Coke Has a Cure For Your Social Media Addiction. How to Increase Your Social Media Following by Over 700% 5 Social Media Trends for 2014, New Research Social Media Examiner. Klout Morphs Into Content Platform: This Week in Social Media. Marshall Kirkpatrick’s Social Marketing Startup Little Bird Raises $1.7M More.
6 Random Social Media Tips to Help You Improve Your Marketing Today. 10 Startups to Watch in 2014. How the Patriots' Julian Edelman Scores Social Media Touchdowns. How to Stop a Social Media Crisis.
Google+ Facebook Updates News Feed for Pages: This Week in Social Media Social Media Examiner. Relationship Marketing, How to Build Meaningful Connections that Lead to Business. Reddit. Q4 2013 Referral Traffic: Facebook Up, Pinterest Up, Twitter Down. How Brands Can Leverage Holidays for Their Social Campaigns. YouTube. Tumblr. WordPress. Video and Film. Pinterest. Why We Pin It? Takeaway Lessons from Pinterest. Newspaper to Put All Reporters Through Social Media Boot Camp.
Twitter Tests 'Recommended Accounts' Feature. How Social Media, Mobile Are Playing a Bigger Part in Healthcare. Mobile networks. Top 10 Social Media Marketing Posts: This Year in Social Media. Glam Upgrades Social Network Builder Ning With Premium Ads, Mobile Web, And A VIP Version. How Employers Really Feel About Social Media [INFOGRAPHIC]