Economie des systèmes d'information - CIO-Online - actualité économique du monde informatique. Toute l'actualité "Economie" Edition du 21/11/2011 - par Bertrand Lemaire Publicis Consultants Net Intelligenz et Atos Consulting ont co-écrit un livre blanc très documenté sur l'évolution de la relation client à l'heure des médias sociaux.
Cité dans le livre blanc Social CRM : vers la relation client augmentée, le conférencier Paul Greenberg définit le social CRM de la façon suivante : « Le Social CRM est une philosophie et une stratégie d'entreprise, reposant sur une plateforme technologique, des règles, des processus et des caractéristiques sociales. Son objectif est de se concentrer sur l'engagement avec les consommateurs au travers de conversations collaboratives, afin de créer des bénéfices pour les deux parties dans un environnement de confiance et de transparence. Finalement, c'est la réponse de l'entreprise à la prise de pouvoir du consommateur sur la conversation ». Voir clair derrière le buzz-word. Social Media Marketing - 10 Inspiring Infographics.
In 2011 social media marketing continued to make its impact on business and brand promotions.
Google+ was launched (with an investment of over $500 million in development costs), Twitter became embedded in the new Apple iPhone 4s and Blogging didn’t die. Facebook soared past 800 million users and Twitter continued its upward trajectory past 200 million members. The world’s obsession with anything social online has given marketers access to networks that are instant in response, multi-media rich and ever challenging.
Some Social Network Surprises Some surprising results and unexpected networks and social media platforms have made their mark this year . Tumblr is now attracting over 90 million unique visitors every monthStumbleUpon driving over 50% of all social network trafficYouTube is attracting 50% more views than 2010 and threatening traditional TV advertising and marketing 1. Via: Online Schools 2. 3. 4. Facebook et Twitter, énormes moyens de pression pour les internautes.
Loic Le Meur blog [FR] Can Seesmic Reinvent Itself as an Enterprise Tool? This post is made possible by Microsoft BizSpark as a new part of the Spark of Genius series that focuses on a new and innovative startup each day. Once a week the program focuses on startups within the BizSpark program and what they're doing to grow. A little more than three years ago, Seesmic launched as a Twitter-for-video service, but by mid-2009 the startup had completely shifted gears to focus on consumer software for the social web. Today, Seesmic is shuffling once more, this time to refocus on the enterprise. "We are moving from an end consumer-focused company to a business- and enterprise-focused one," says Seesmic founder Loic Le Meur.
"We found out that most of our users are business users, community managers and enterprise [professionals]. Le Meur is referencing the recent collaboration between Salesforce and Seesmic to bring Saleforce's enterprise social application Chatter inside the Seesmic platform. Seesmic the Platform Third Time's a Charm? Sponsored by Microsoft BizSpark.
Curation. Medias sociaux. Articles on Social Media. Social Ne twork.