Hilfen für Non-Profits
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Wie steht es um die Nutzung von Social Media in gemeinnützigen Organisationen? Diese Frage stellt das Centrum für Corporate Citizenship Deutschland (CCCD) derzeit im Rahmen der Blogparade „ Social Media für die Bürgergesellschaft “. Dieser Artikel zeigt, wie sich die Caritas in soziale Medien einbringt, welche Chancen sich ihr bieten und weshalb der Verband mehr zu einer sozialen Bewegung werden muss.
101 +1 Social Media Tactics for Nonprofits There are a lot of books out there about social media strategy. I’m always inspired after I read them, but am left hanging after the stage is set for social media perfection.
UPDATED in October 2011! With more than 750 million people signed up for Facebook alone, there’s little doubt that social media can be a powerful part of most organizations’ communications mix. But what can it be used for—outreach and engagement?
Bob Gilbreath, chief marketing strategist at Bridge Worldwide and author of “ Marketing with Meaning, ” spoke concisely and actionably — two of SmartBrief on Social Media readers’ favorite attributes! — at yesterday’s IAB Social Media Marketplace session “Social Media, World Events and the New Face of Cause Marketing.” He led with stats that got the attention of the 300-plus brand representatives in the room: 71% of consumers are giving as much or more now as they were before the economic downturn. 87% of consumers would switch brands based on association with a good cause. 50% of consumers would pay more for products from brands that support causes. As a preface to a fascinating discussion with BlogHer founder Jory Des Jardins and Quincy Jones Productions (think “We Are the World” ) Vice President Adam Fell, Gilbreath offered this excellent, short list of cause marketing do’s:
Geoff Livingston co-founded Zoetica to focus on cause-related work, and released an award-winning book on new media Now is Gone in 2007.
3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is part of that series. To follow along, please click here .
When is a meal more than a meal?
Is social work ready for the social media revolution? How to become LinkedIn | Be Inspired! Shirley Ayres ConsultingSocial media is a fundamental shift in the way we communicate. Three years ago, the term barely existed. Today, social media encompasses social networks, mobile platforms, information sharing, online video, and far more. Facebook the leading social network has over 200 million members. An interesting development has been the growth of professional networks. Networking is about building relationships, facilitating knowledge sharing, and collaboration.
The holiday decorations are put away and the New Year’s Eve ball has dropped. January is here and it’s traditionally a rough month for non-profit organizations. With the holidays just wrapping up, volunteers have started to down-shift and take a little time off to relax. The annual appeal gifts have tapered off and donations are trickling in at best this month.
Dawn Near the Bay of Bengal by Joisey Showaa Welcome to the new and improved Beth’s Blog ! After almost a decade of blogging and most of it at the same place, I’m starting over with a new platform and look thanks to Allyson Kapin and Jared Seltzer of Rad Campaign . Moving to this new blog put me in a reflective mood. I can’t believe that I’ve been blogging for almost a decade and seven years over at Beth’s Blog . According to the stats in Typepad, my blog has had:
Sites such as Facebook and Twitter could be a nonprofit's dream market - millions of engaged users and all interconnected. But just setting up shop and collecting "Likes," "Friends" or "Followers" will not necessarily result in donors and supporters. Sarah DiJulio and Marc Ruben co-authored a chapter in the book, People to People Fundraising: Social Networking and Web 2.0 for Charities (Wiley, 2007). They provide crucial information for nonprofits who are breaking into social media , ranging from a guide to the "lingo" of social sites to how to plan your entry into social networking. Here are some of DeJulio and Ruben's tips for getting started with social media without losing your mind: 1.