The BrandBuilder Blog. Social Media ROI By Olivier Blanchard. A Q&A with the CEO of ROI Tracker Ifbyphone. Social Media ROI: It’s Gray Matter. When we consult with clients for the first time, many of them ask, “What’s going to be my ROI with social media?”
Let’s start with a big disclaimer. Social media is not magic. It’s not a silver bullet, a cure for the broken business, another advertising channel, a membership to an exclusive club and it’s certainly not a one-way ticket to immediate profits. Social media is a form of communication; a platform for building relationships. Where Are the Professionals? Reflections on the #sxsmroi Panel Debacle. I was scheduled to participate in a panel on Social Media and ROI at the #sxswi conference this week.
My schedule being what it is, I couldn’t be in two places at once and had to make the painful decision last week of cancelling my trip to Austin altogether. As much as I was looking forward to finally making it to Sx and being on this panel, priorities are priorities. Muchas gracias to the panel’s organizers for having invited me to participate. In spite of what I am about to say here, I am very grateful to them.