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Joe Chernov is the VP of Content Marketing for Eloqua. He is responsible for creating, distributing and measuring content that increases awareness and drives demand. Marketers are suckers for a catch phrase, from “join the conversation” to “think like a publisher.”
This article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com . Administrative work sucks. Tracking down receipts, entering new contacts into your database, following up with people on deadlines they’ve missed weeks ago – these types of tasks are necessary, but could they be any more boring? Thankfully, these business tools make administrative work and project management suck a little less. TaskRabbit For those basic tasks you just don’t have time to do, you might want to check out TaskRabbit .
by Dorie Clark | 11:00 AM January 23, 2013 I recently got back from the New Media Expo in Las Vegas. Scheduled before the massive annual CES gathering, it's a powwow for bloggers and other social media enthusiasts, early adopters who are quick to jump on board the next great thing. So imagine my surprise when I realized one of the undercurrents of the event, burbling repeatedly to the surface, was a desire to cut back on social media efforts. That doesn't mean doing less overall or abandoning new media.
Compelling imagery and visual design ruled marketing in 2012. Never before have pictures and images been so important for igniting engagement in your social media, email, and content marketing campaigns/strategies. With that, the popularity of infographics (information graphics) has also taken the marketing world by storm, and it’s easy to [literally] see why. Infographics are chock full of interesting stats, actionable items and a plethora of knowledge all wrapped up in a pretty package that’s ridiculously easy to share – A marketers dream!
Instagram can do more than take pictures your lunch. Over Thanksgiving 2012 10 million Thanksgiving-themed photos were shared at a rate of 200 photos per second, according to Instagram’s own blog . But it’s not just individuals who are using Instagram.
To ensure your Facebook posts reach the most people, timing is everything. Here are some tips for getting it right. pixonaut/iStock
What you say is important. But so is how and when you say it. kevygee via Flickr
Has your business changed since you first created your social media profiles? Are you considering a rebrand of your company’s existing social identity? With the right preparation, it’s possible to manage your social media rebranding efforts without losing a significant number of subscribers along the way. Should You Rebrand Your Social Profiles?
Coke's Clark (left) and me at the Fortune MPW Summit In social media, Coke is it. Coca-Cola is the biggest consumer brand on Facebook ( FB ). At the Fortune Most Powerful Women Summit earlier this month, I interviewed Wendy Clark, SVP of Integrated Marketing Communications and Capabilities at Coca-Cola ( KO ). The day before we hit the stage, Clark sent me an email to share her ideas.
Your Facebook page is humming, and people are “liking” you left and right. Now what? How do you leverage those fans and turn them into customers or clients. If we pause to evaluate buyer behavior in 2012, we have to consider the buying process.
In the summer of 2006, pop music star Justin Timberlake told the world of his intentions to bring sexy back. Now Timberlake, more of an actor than a pop star, is looking to bring back a relic of that era: Myspace. Before you laugh it off, know this: It looks pretty darn snazzy.
Does your business have a Facebook page? Getting your posts seen by your fans should be a top priority. But in order for your fans to see what you post on Facebook , they must first interact with your posts if you have any hope of getting a bottom-line return on investment from Facebook. Why EdgeRank Matters on Facebook Facebook has a news feed algorithm (often referred to as EdgeRank ) that hides a significant portion of your updates from your fans, even when you’re getting good interaction.
For a small team that doesn't have a great deal of time to devote to social media, staying on top of Facebook's constant changes can be tricky. To help these social media teams, we compiled 25 important tips for the people who run their brand's Facebook page. 1.
Go to Rodworks.com today and you’ll find a company that prides itself on offering a vast selection of unique iron works and home décor. The small store peddles picture frames, racks and designs you can’t find anywhere else. Step on into the company’s web site, read some decorating tips, have a look around, select what you like, and buy. A year ago, however, you couldn’t do that. Back then, boutique shop with a handful of stores in Utah, Nevada and Colorado didn’t even have an online shopping cart.