Demystifying social media - McKinsey Quarterly - Marketing & Sales - Digital Marketing. Executives certainly know what social media is.
After all, if Facebook users constituted a country, it would be the world’s third largest, behind China and India. Executives can even claim to know what makes social media so potent: its ability to amplify word-of-mouth effects. Yet the vast majority of executives have no idea how to harness social media’s power. Companies diligently establish Twitter feeds and branded Facebook pages, but few have a deep understanding of exactly how social media interacts with consumers to expand product and brand recognition, drive sales and profitability, and engender loyalty. We believe there are two interrelated reasons why social media remains an enigma wrapped in a riddle for many executives, particularly nonmarketers.
What we hope to do here is to demystify social media. In short, today’s chief executive can no longer treat social media as a side activity run solely by managers in marketing or public relations. BranchOut : le réseau social de l’emploi en plein boom. Souvenez-vous, on vous avait présenté BranchOut l’année dernière, à propos des nouveaux réseaux sociaux qui se développent en France et dans le monde : lire l’article « Ces nouveaux réseaux qui montent ».
Pour rappel, il s’agit d’un réseau social professionnel (comme Viadeo ou LinkedIn) sous forme d’application Facebook, accessible directement grâce au plus grand réseau social du monde. Depuis quelques semaines, on reçoit de plus en plus de notifications de la part de BranchOut dans nos inbox. Ne voyant pas ce service décoller, on s’est demandé d’où venait toute cette agitation… Un fort développement sur 2 mois :
Should professional social networks make a play for the enterprise? Recently Jeff Weiner, the CEO of LinkedIn, indicated that the professional social networking giant was seriously considering expanding their services into internal capabilities such as enterprise social networking.
As the world's biggest and most mature business-focused social network, the move potentially makes a lot of sense, particularly as they are now a public company looking for important new sources of revenue. LinkedIn's signature advantage, unlike many new Enterprise 2.0 entrants, is that it has an enormous base of existing business users it can enlist as foot soldiers to penetrate the enterprise. Just by adding some features to the current service it could, for example, provide enterprise microblogging to its existing users which could be kept private within the company if desired. In my research, I find that there's strong correlation with the speed and success of internal adoption of social media and the level of investment made. The back door approach to adoption works too.
IBM Federal Community Cloud to Speed Agency Adoption of Social Collaboration Technologies. IBM Corporation logo.
(PRNewsFoto/IBM Corporation) WASHINGTON, July 21, 2011 /PRNewswire/ --IBM (NYSE: IBM) today announced new cloud-based collaboration services to help U.S. Federal government organizations reap the benefits of social computing. (Logo: ) IBM Cloud Computing. On se met très souvent au "Cloud Computing" en commençant par "la virtualisation de serveurs".
Mais le Cloud Computing n’est désormais plus un effet de mode, et représente un profond besoin d’une informatique dématérialisée. De plus en plus d’entreprises optent pour une démarche Cloud et cherchent à modifier leur consommation informatique afin de stocker et traiter différemment la masse croissante de leurs données. Le marché mondial du Cloud Computing devrait plus que doubler entre 2010 et 2014, pour tutoyer les 150 milliards de dollars (105 milliards d'euros), selon le cabinet Gartner. En France, le Cloud devrait représenter 19 % des dépenses informatiques, en 2015, selon Virginie Haas, vice-présidente des services de Cloud Computing chez IBM France. Mais comme toute innovation technologique, l'informatique à distance suscite des craintes au niveau de la sécurité et de la confidentialité des données, en particulier dans le Secteur Public.
Espace actualités - 2011-04-12 Impact 2011: IBM annonce de nouvelles solutions pour rendre plus efficaces les processus métiers et le développement des applications sur le mobile et les réseaux sociaux. Las Vegas - 12 avr. 2011: A l’occasion d’Impact 2011, la conférence mondiale d’IBM sur Websphere, IBM dévoile des évolutions de sa gamme de produits et de services dédiés au Business Process Management (BPM).
SmartCloud for Social Business. IBM SmartCloud for Social Business Delivering the industry's most flexible cloud platform featuring social, mobile, meetings and mail.
Start a Trial Buy now See What's New! The latest release helps organizations be smarter and more social in a security-rich and simple way. We want to hear from you! Why IBM? Understand what it means to become a social business and learn about the benefits of our solution. New! Learn about services that make it easier than ever to adopt cloud at a rate and pace that works best for your business.