Movie Trailers Released Exclusively Via QR Code for The First Time. Fox Searchlight is shunning traditional promotional opportunities like releasing teasers and trailers for its upcoming film Martha Marcy May Marlene.
Instead, the studio is rolling out an elaborate QR code campaign for the movie, which hits theaters on October 21. The studio put QR codes on ad materials such as posters, theater standees and coasters in New York City and Los Angeles. There are two separate trailers for the film embedded within the QR codes.
According to Fox Searchlight, this is the first time a studio has exclusively released trailers via QR code. If you don't see the QR codes for the marketing materials in person, you can access them online via a website that is designed to emulate the theater standees. Martha Marcy May Marlene stars Elizabeth Olsen (the younger sister of Mary-Kate and Ashley) and Academy Award nominee John Hawkes. Steven Zeitchik wrote about the film for the L.A.
In addition to the QR campaign, Fox Searchlight also has an experimental website, Using Social Media Creatively to Promote a Film. Bryden McGrath (@Bryden13 on Twitter) wrote an excellent post entitled “44 Ways ‘The Hunger Games’ Social Media Campaign Increased the Movie’s Odds of Success.”
He broke up the article by social media platform: Facebook, Google Plus, YouTube, Tumblr and Twitter with a note about the film’s success on Pinterest without an official account on the site. I agree with Bryden that some of the strategies are “nothing short of brilliant.” Especially interesting is the use of the novel’s characters and situations to create more fan involvement (Full disclosure: I have not read any of “The Hunger Games” trilogy.
Ever since I read Stephen Walton’s 1967 dystopian novel “No Transfer” I can’t read novels about teens having to kill each other. What is perhaps the most important point of the article, in my opinion, is that different strategies are used on the different sites. The World’s Biggest Focus Group? / Social media trends are changing the way movies are marketed. Social media opportunities for film and television. How can you conceive the social media project that will enrich your production company, broadcast network, film or TV show?
That was the core question I spoke to today at Women in Film & Television Toronto, as part of their International Women in Digital Media speaker series. My talk walked them through the process of finding a great social media opportunity — a process I’ve previously described at some length in our documentation for the Concept Jam, the ideation process we’ve used at Social Signal. Thanks in part to Heidi Yang, who graciously agreed to turn her Rescue Mediums show into our live case study, the women in the room responded to my inspiration deck with a fantastic set of innovative ideas for using social media to extend, complement or provide an alternative to broadcast programming. One goal of this presentation was to provide a roadmap for running this kind of opportunity identification process with their own teams or companies.
4 Ways the Entertainment Industry is Getting More Social. David A.
Yovanno is the CEO of Gigya, Inc., a leading social optimization platform for online business. He can be found on Twitter at @daveyovanno or e-mail dave(at)gigya(dot)com. Now that most social networks are supporting functionality on third party sites — via Facebook Connect, Sign in with Twitter, Yahoo! Open Strategy, MySpaceID, and other similar technologies — entertainment companies are experimenting with a variety of approaches. While movie promotions on Facebook, top sports moments on YouTube, and MySpace music pages remain key fixtures, many entertainment companies are also now actively focused on how to apply social strategies to their own sites to deepen relationships with fans and become more relevant. 1.
TV has historically been a “lean back” form of entertainment -– just sit back on your couch and let your eyes and ears take it in. How Social Media Is Changing the Way Movies are Promoted. The Movie and Tech Series is supported by DVDVideoSoft. Discover Free Studio, a full collection of free software to process video, images and audio at DVDVideoSoft.com. Clean, free and user-friendly. From self-funded independent projects to big-name Hollywood blockbusters, the movie industry has embraced social media. Big time. Social Media and Movies: A Match Made in Hollywood. Celebrities are far from the only ones in Hollywood using social media to promote movies.
At Tribeca Film Festival’s Industry Talks in New York on Friday, the panel focused on filmmakers’ use of social networking to reach their movie-going audiences. The latest digital platforms and their impact on the film industry were also discussed. Here were the five key takeaways, some of which can be applied to PR and social media in general. Social media helps establish brands, which typically last longer than films: Rider Strong, director and screenwriter of The Dungeon Master, explained why he went social with his “geek-focused” movie. “Films come and go, especially short films, so you need to build a filmmaker brand. Film industry and internet – social media as a transformer of business. Mastering Film » What Social Media Really Means To The Film Industry. Photo by Adam Freeman Valentine’s Day 2005 was a momentous day in the history of cinema – a date overlooked by the moguls of Hollywood and the learned film scholars.
It was the day that the three co-founders of Youtube.com registered the URL at a website called whois.com. The launch of this social media website itself took a further six to eight months, and with it, YouTube has helped change the face of movie distribution. Social media has changed three main areas of the film industry. These changes are not evolutionary, but revolutionary, and are affecting movies and the way they are made and seen in a way more dramatic than the introduction of sound to movies. Filmmaking is a collaborative art form. The first tradition to be blown to smithereens will be the distinction between art and commerce. Second to fall, and to fall hard, is the traditional barrier between audiences and marketing men and women. Where does this leave new filmmakers? Related posts: 2012 & Social Media: What’s a Filmmaker To Do?
Posted Jan 12, 2012, by Devon Smith, Director of Social Media, Threespot Dot Com Devon Smith is currently the Director of Social Media for Threespot, a digital engagement agency in DC primarily serving nonprofit and governmental organizations.
She holds an MBA from Yale School of Management, an MFA in Theatre Management from the Yale School of Drama, a Bachelor of Business Administration and a Bachelor of Arts from the University of Washington. She’s worked for nonprofit organizations across the country, primarily in the arts & culture sector, often having to do with digital strategy. You can find much of her social media research for nonprofits at 24UsableHours or follow her on Twitter @devonvsmith If I had just 9 days and a bazillion other things to finish before opening night, here's what I'd focus on.
Facebook Assemble! How social media promotes the movie industry.