Playing Around With Google Webmaster Tools Click Data. I spent an hour or so today playing with the data available via the Google Webmaster Tools “Top Search Queries” report.
As you probably know, Google launched an enhancement to the functionality to include impressions and clicks, making a click through rate calculation vaguely possible. The tool was well received by many, albeit rather cautiously. I thought it might be fun to look at the data and draw some charts with Excel Pivot Tables, trying to answer questions like “how far do the click numbers in Webmaster Tools agree with my own figures?”. Image credit: Hey Paul A Word to the wise This post isn’t designed to come to any conclusions on the quality of the data, and I’ll make my usual recommendation now: you should always perform your own analysis, on your own sites to come to your own conclusions. Methodology I had quite a lot of fun collecting all the numbers for my data. The data columns in my master Excel spreadsheet table looks like this: Keyword Research Guesswork With Legacy, Adwords and API Tools. Yes, you read the title of this post correctly.
Keyword research data accuracy can be extremely difficult to gauge, even with access to the best keyword research tools. Today, I’ve been testing the output of our (internal) Google Adwords API tool. Having the tool allows much faster automation of large keyword research projects for SEOgadget clients, but I’m still interested in the differences between the API data, the public legacy Google Adwords tool data and the new Google Keyword Tool data. 2009 Legacy Vs Beta Shootout Last year we compared the legacy Google Keyword Tool to the newer, beta version.
The only important thing to remember is both the external tools give local and global search volume from the previous month. Google UK Local Search Volume Click to enlarge the chart – the difference in search volume is amazing. Google Global Search Volume Again, click to enlarge the chart – differences in search volume numbers are significant. Which Tool is Best? Image credits:Håkan Dahlström. Peering into Match-Types: The Hidden Info Advantage of the Google Adwords Keyword Research Tool — Acquisio. It goes without saying that most PPC management professionals are pretty well versed in how keyword match type settings affect ad display (if not, read up!)
, but what about the flip side of the information, when a PPC campaign builder or an SEO is doing keyword research in the first place? Using the Google Adwords keyword tool you can view search volume estimates in three modes: broad match, phrase match, and exact match. Looking at the difference in each type’s search volume can be illuminating, so long as you keep in mind that you’re working in the Google Adwords framework. Match-Type Match-Up When I perform keyword research I like to start with the short tail, and use tools to reveal the medium-tail keywords. Let’s take a look at a wide cross section of short-tail travel keywords and their volume estimates for all three match-types: Not too surprisingly, ‘travel’ tops all three match-type lists.
Search-based keyword tool. Free Keyword Suggestion, Research & Analysis Tools: Seo Book.com. SEO Tools Tools to help you build and market your website.
Firefox ExtensionsWeb Tools If you need feedback or have any burning questions please ask in the community forum so we can get them sorted out. Overview Overview of site contents. Contains information about keywords, on page SEO, link building, and social interaction. Tips on how to buy traffic from search engines. Tracking Learn how to track your success with organic SEO and PPC ads. Credibility Creating a credible website is core to being linkworthy and selling to customers. Monetization Learn how to make money from your websites. Audio & Video Links to useful audio and video information. Interviews Exclusive member only interviews. Discounts Coupons and offers to help you save money promoting your websites. Site Map View all our training modules linked to on one page. Overview: These are free and paid tools which will help you find which keywords to target and how competitive they are.
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