Innovation in the UK - Nesta. P2P Foundation's blog. Michael Wu, Ph.D. Michael is the Chief Scientist at Lithium. He received his Ph.D. from UC Berkeley’s Biophysics graduate program, where he modeled visual processing within the human brain using math, physics, and machine learning. Michael is currently applying similar data-driven methodologies to investigate and understand the complex dynamics of the social web.
He has developed the Facebook Engagement Index (FEI), Community Health Index (CHI), and many predictive social analytics with actionable insights. His R&D work at Lithium has won him the recognition as an Influential Leader by CRM Magazine, and his findings on influence, reputation, and community are featured in the publication, The Science of Social: Beyond Hype, Likes & Followers. In addition to the purely empirical methods, Michael also leverages social principles that govern human behavior (from sociology and anthropology, to behavioral economics and psychology, etc.) to decipher the intricate human components of social interactions.
Science of Social 2. The rise of empowered customers in today's digital, social world presents an opportunity and a threat. The survival of your business depends on how you navigate this disruption. The good news is the way people behave socially and commercially is, in fact, highly predictable—with a little help from science. Dig into the Science of Social 2—get winning social customer experience strategies for: Acquisition: attracting and capturing new customers Engagement: nurturing prospects and customers and cultivating long term loyalty Enlistment: inviting your customers to participate in the business–helping you to acquire new customers, support other customers, and generate new product ideas Monetization: conversion, delivery, satisfaction, and upsell.
Science of social blog. Lithium. Dr Michael Wu has a triple major in mathematics, physics and molecular biology, and authored his PhD thesis on how the human brain processes visual information, and he’s now helping some of the world’s largest brands engage influencers in their communities and drastically reduce their customer service costs. Wu is chief scientist at Lithium, a social customer experience software provider that works with, in Australia, Telstra, Commonwealth Bank, Vodafone and Virgin Mobile, and internationally with the likes of Verizon, Lenovo, Skype, AT&T, Telefonica and Barclaycard. Of vital importance to marketers is how to influence an audience, and the question Wu set out to answer in his research for Lithium is how influence propagates from one person to another within a network. The benefit to marketers here is the ability to identify, very specifically, influencers within a social group and engage them accordingly. 1.
Credibility 2. 3. 4. 5. 6. But identifying influencers is only the first step. Co-operation_in_the_age_of_google_for_consultation_1.pdf. Where Social Media Will Take Us in 2013. As the year ends, I’m amazed at the major changes we’ve seen, especially in the social media space. As I like to say, embracing change is optional--but, then again, so is survival. There are four primary trends at the intersection of the newest technologies and the latest social media tools. We’re already seeing their power, and market leaders and influencers are already reacting to them. (1) You Are What You’re Interested In The year 2012 confirmed that hyper-personalization is here to stay. Similarly, the rapid rise of digital scrapbooking encourages millions of consumers to spend their time and energy telling us what they’re interested in, what’s hot, and what’s not.
. (2) Know Before They Know We want to know, before our customer or consumer does, what they’re thinking and where they’re headed, so we can “skate to where the puck will be,” as Wayne Gretzky used to say. Think of these technologies as creating the shifting sands of selling. . (3) Real Time is More Important than Real Place.