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If someone were to tell you that they had a technology — a weed actually — that could sequester huge amounts of carbon permanently while lifting villagers out of poverty by providing both protein-rich food and super-insulated building materials, you might start to wonder if they were, well, smoking a different weed. But it appears that one retired building contractor, Bill Loftus, has actually come upon a brilliant application of the fast-growing, carbon-sucking plant known as Kenaf. Kenaf is in the Hibiscus family and is thus related to both cotton and okra. Originally from Africa, this 4,000-year-old crop was used for its fiber.