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Twitter promotion is one of the main reasons that businesses of all sizes have been flocking to Twitter . Twitter lets you instantly get the word out about your product, service, project, or idea. But to use Twitter promotion, you have to be the sort of Twitterer that people will choose to follow, as only your followers will ever see your tweets (posts). What you have to do to get followed? Just follow these Twitter promotion rules:
Promoted Tweets allow brands to spread their message in ways that engage users and drive conversations about their products. Promoted Tweets are offered on a Cost-per-Engagement (CPE) basis, so you only pay when someone clicks, retweets, replies to, or favorites your Promoted Tweet. In addition, impressio ns on Retweets are free and can amplify the reach and cost-effectiveness of your campaign many times over. While Promoted Tweets were initially only available in search, our plan for building a scalable ad product for marketers always included delivering relevant, engaging ads to users in their timelines. (example of Promoted Tweets in search) This past July, we began to put this plan into place by giving brands the option to start targeting Promoted Tweets to their followers , in addition to running in search results.
Twitter now has 100 million active users generating some 200 million tweets and 1.6 billion search queries every day. Despite the promise of reaching such a massive, highly-engaged audience, many advertisers have struggled to find the best way to connect with Twitter users. Brands have had success using Twitter to distribute coupons and special offers – gaining followers on the lookout for deals – but have stumbled when it comes to building brand reach and engagement on the network. Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement among their existing followers – and they are an effective way to use Twitter for brand marketing.
Twitter has rolled out the third phase of its Promoted Products advertising plan as it strives to translate the more than 160 million Twitter users into dollars for businesses. There’s a lot of potential for profit here, for both Twitter and its partners, and marketers are watching the space with interest. We here at AllTwitter have compiled a guide to Twitter advertising, so you can get ahead of the curve when it comes to Promoted Products and making money on Twitter. Today, we take an in-depth look at Promoted Tweets, the first and most popular of Twitter’s Promoted Products suite.
Put your message in front of the right audience. Promoted Tweets are regular Tweets with the added bonus that they can reach more people who are interested in your business. Promoted Tweets for self service advertisers can appear in:
Twitter hopes to generate something like $100 million from advertising this year, but first it has to teach people how to buy its ads. Here’s how it’s doing that: A hand-holding how-to video, which walks through everything from pricing to dealing with angry users. The tutorial, which runs 40 minutes, is up on YouTube, but it’s unlisted and is only accessible via a private link. Thanks to a helpful reader, I’ve been able to watch it myself, and I’ve uploaded it at the bottom of this post so you can see it, too.