Monetizing your product
Subscription business models are becoming increasingly popular on the web. Amazon Prime may be the best example of a successful, ecommerce-related subscription. But there are many others. We’ve addressed Amazon Prime here previously, in “Amazon Prime: 5 Million Members, 20 Percent Growth.” We’ve profiled other companies that offer digital subscriptions, in “Consider the Subscription Model for New Revenue.” 9 SaaS Subscription-Billing Solutions
As marketers and business owners, you will most likely come to deal with the process of pricing your products or services. The thing is, many folks struggle with this process because although they understand their customer’s needs, they aren’t experienced with what to charge people for their work. Below I’ve analyzed a few recent research studies that dive into pricing of products and services in the hope that you might better understand how to price your own goods.
Learn How To Increase Your Conversions From These 5 Consumer Psychology Studies Understanding how the mind operates is an essential part of marketing and conversions, and always has been. Today, we are fortunate to have benefited from professional psychological research studies that can give us a much better understanding of how people work, rather than using blind guesses and hunches. People are very sensitive to taking all sorts of queues that affect their outlook on your product or service. With this knowledge in hand (backed by real research), you will be able to prime people for positive actions, and increase your conversions in a consistent manner by tapping into the psyche of your potential customers. What you’ll be learning today largely fits into 3 distinct categories:
How Digg Found a Way to Make Money – GigaOM Social networking behavior — endless repetitive page views, unvetted content — isn’t a great fit for traditional forms of online advertising. Early attempts to bring search or brand ads onto sites like MySpace and Facebook had pathetic results compared the trajectories of the sites’ popularity and attention. But now, a few years in, social media companies are starting to discover how to advertise to their own audience. And in the last five months, Digg has figured out a model that makes sense.
CHARTS OF THE WEEK: Here's How Much A Unique Visitor Is Worth Internet sites love to brag about their unique visitors. The more unique visitors, their story goes, the more the site is worth. As if. The value of a site's uniques depends entirely on what the site does. Specifically, it depends on how the uniques are monetized. The chart below illustrates the value of a unique for several different types of web properties.