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Does your agency presentation suck? on Blogs. Bad presentations are painful—for the presenter dying a slow death in front of his audience and for the bored people who have to sit through it. Most ad agency new business presentations stink. Period. Most are bloated ramblings that ignore the client’s key concerns, fail to tell a simple story, or neglect to position the agency in a unique way. Many new business opportunities are wasted on bad presentations given by agencies because they couldn’t get their point across. Ad agencies spend considerable time creating unique brand positionings for their clients, but they fail at doing it for themselves.

Sell yourself with a strong and memorable USP The ad agency’s most difficult task is in finding something different enough to say about themselves. So, Rule #1: You must have something significant to say, or something that you are passionate about. Presentations that are half as long are twice as good There was a time when audiences loved long speeches. Grab the audience by the balls 1. 2. 3.

What if ad agencies and design studios stopped fighting and got together? - glyndot's posterous. Who says the future needs an advertising agency? 08 Feb, 2010 – 120 comments the agency of the future can’t be built by just adding tail fins and Goofy’s nose A quick disclaimer: the views expressed here are mine alone and do not necessarily reflect the views of my employer. Apparently there’s a roaring interest in a model for the advertising agency of the future.

My aim for this post is to address some of the ideas put forth by others, weigh the usefulness of today’s agency objectively, and make a bit of a prediction myself. There’s little fun in making bold predictions about the future without a debate – so dig in and offer up a point of view in the comments, if you please. Some smart ideas already presented: I can’t really argue with any of the points or models above – they’re all insightful and interesting – but they’re pontifications on what agencies should be doing right now. Who says the future needs an agency, anyway? Advertising agency of the future sounds a bit like horse drawn carriage of the future. On to the prognostication! WTF Millennials: Managing Agencies’ Newest Generation. Ask agency execs to tick off the biggest challenges they face, and they’ll mention talent. More specifically, attracting young talent. Agencies are dependent on armies of young workers across all disciplines. The other side of this thirst for young talent is a familiar one to anyone in business: the newest generation of workers often seems, well, different from other generations.

Much has been made of the millennials. They’re confident. They’re optimistic. It’s enough to leave managers in their 30s, 40s and beyond scratching their heads and feeling very much like grumpy old cranks who want those damn kids to turn down their music and get off their lawns. Next week, Digiday will publish the views of millennials on adjusting to life in agencies. Agency Exec 1 There’s a major difference between those of us in our 40s and them. Agency Exec 2 Only at the agency a few months upon graduation, a young lady walked into my office and told me her dad thought that she was underpaid.

Confessions of a Big-Agency Top Digital Exec.