Blog: Research-driven optimization, testing, and marketing ideas » Landing Page Optimization: 36 articles and resources to help you complete your next LPO project. I know how it feels to not finish a landing page optimization (LPO) project. A couple of years ago I started running my own business as an Internet marketing consultant and was tasked with optimizing several SEO landing pages for a client.
I told them I would, but as I started the project I realized fairly quickly that I simply didn’t have the know-how or the resources to follow through. Eventually I had to tell them I couldn’t do it. That was a rough day. The only reason I can admit this publicly today is because I know I’m not alone. According to Boris Grinkot’s new LPO Benchmark Report, about half of all LPO projects undertaken are abandoned before the optimized page goes live.
So where does that leave you? Chances are fairly good that you’ve either not started or not finished an LPO project of your own. Knowing that, I’ve put together this little list of resources to help you get your LPO projects done: Landing Page Optimization Methodology: Marketing Experiments Methodology Testing P.S. Blog: Research-driven optimization, testing, and marketing ideas » Optimization and A/B Testing: Why words matter (for more than just SEO) William Shakespeare lived in what can only be defined as the pre-Google era. Sure, Juliet didn’t care what a rose was called. She wasn’t searching for rose vendors since she chose a guy from the other side of the tracks and would never have a proper wedding. And she certainly wasn’t selling roses online with a site that relied on organic traffic for two-thirds of its revenue.
However, names do matter if you’re searching for optimization or A/B testing vendors, or if you’re offering those services yourself. Even more important, words matter because they hint at the approach you’re taking to your marketing efforts. That’s why I was so intrigued by two marketing research charts in Boris Grinkot’s 2011 Landing Page Optimization Benchmark Report … How to create an A/B test on WordPress or Drupal site without adding a single line of code.
Posted in How To, News on April 20th, 2010 WordPress and Drupal are the most popular CMSes on Earth as they power a lot of business and personal websites. These CMSes have been game changing because they enable anyone can setup and manage a website easily without ever touching HTML or messing up with technical issues. However, if you need to do A/B or multivariate tests on such CMSes, then it is not exactly a piece of cake. All the technical issues (inserting code, tagging page, etc.) associated with setting up a test completely defeat the spirit of CMS. Separation of content from code is the first place why one uses a CMS thus running an A/B test on it shouldn’t require any messing up with code. Because we realize the pains associated with creating A/B tests on CMSes, we are proud to announce two new Visual Website Optimizer plugins for WordPress and Drupal. WordPress Plugin Instructions This plugin is made by Andy Bailey of CommentLuv.
Drupal Plugin Instructions Paras Chopra 2inShare Tags. 10 Ways to Guarantee More Sales and Conversions. What’s the one thing that all businesses have in common? You guessed it, they exist to generate revenue for someone, whether it be shareholders, co-founders, or small-time owners. Of course, the issue with generating revenue is that you’re required to convert leads into customers, which is why so many startups and small businesses focus on things like compelling copy, split testing, and email campaigns. At the end of the day though, no matter how well you court a future customer, there’s really only one thing that they want, and that’s a guarantee that they’ll get something out of the purchase.
Some people want results, some want gratification, and some want happiness, but at the end of the day it all boils down to one thing: avoiding regret. People simply don’t want to make a purchase that they’ll regret, and saying no is their way of avoiding just that. How do you do it? Is your guarantee good enough to do that? Standard Guarantees 1. 2. 3. 100% Satisfaction Guarantee How does it work? 4. 5. How to Measure Page Load Time With Google Analytics. Bounce rate is often regarded as the most frustrating marketing metric. Why? One reason is because it’s so definitive. But another is that bounce rate is increasingly difficult to improve because of the limited period of time there is to make a first impression. Bounce rate measures the number of visitors that never progress beyond the first page of your site.
Essentially, it’s the visitors who didn’t give you much of a chance to begin with. More than just a nuisance, bounce rate is an unfortunately accurate reflection of a visitor’s perception of quality. If your site doesn’t capture his or her attention immediately, and with the right content, you’ve lost a prospect, presumably for good.
So what can you do in that short time between click and bounce to convince a visitor otherwise? 1. For a website that takes more than three seconds to load, 40% of visitors will abandon the site and 80% of those visitors won’t return.