Livefyre - Engagement Management System. Livefyre has just launched StreamHub, a new set of tools for Enterprise customers that builds upon the Livefyre core real-time comment platform and the Livefyre API. StreamHub curates the social web and allows publishers, television networks and brands to incorporate relevant discussions via social media into their websites. Livefyre StreamHub Social Media Dashboard. — Image Credit: Livefyre StreamHub is the web’s first Engagement Management System and works with any CMS to integrate social content from across the web into websites providing users a real-time social experience. As stated in the announcement: “Including social content from across the Web, such as tweets, images, comments and videos, enables digital media companies and brand sites to create real-time community experiences and become the center of conversation.” How StreamHub Works 1) Source – StreamHub captures social content and conversations that are directly related to a business, brand, product or topic.
Home · Livefyre/livefyre-docs Wiki. What is Social media management software (SMMS)? - Definition from WhatIs.com. Social media management software (SMMS) is an application program or software suite module that facilitates an organization’s ability to successfully engage in social media across different communication channels. SMMS is used to monitor inbound and outbound conversations, document social marketing initiatives and evaluate the usefulness of a social media presence. At its most basic, social media management software allows an organization to connect multiple social media accounts and manage, monitor and analyze interactions from a single dashboard.
Most web-based SMMS apps permit real-time and automated posting to multiple channels; for example, the same post can be sent to Twitter, Facebook and LinkedIn with one click. Such tools, which are often provided as free or freemium services, allow individuals and organization participating in social media to keep track of conversations and evaluate what interests their followers and/or potential customers.
Contributor(s): Emily McLaughlin. The State And Future Of Social Media Management Solutions. The social media management solutions landscape is vast and fractured. Altimeter Group identifies over 150 social media monitoring solutions and over 30 specifically defined Social Media Management Systems. The vastness of the options makes it hard for brand-side marketers to determine what platforms and tools they should be using. Exacerbating the problem is that even among the 30 tools Altimeter identifies as Social Media Management Solutions, none of them do the same thing.
And there’s no clear definition of what social media management solutions should do. Some of the 30, like WildfireApp, provide a very narrow sliver of functionality (network-specific engagement tools). In an effort to help bring some clarity to you brand marketers, I’ve put some thought into what a social media management solution should provide. The 8 Functions of Social Media Management Solutions Monitoring Often referred to as listening, social media monitoring is now a core function in many tools.
Publishing. Enterprise Social Media Management Software: A Buyer’s Guide. Table of Contents Section I: Market Overview Section II: Enterprise SMMS Market Trends Section III:Enterprise SMMS Platform Capabilities Section IV: Choosing an SMMS Platform View complete Table of Contents "Enterprise Social Media Management Software" editorial team: Consulting Editor: Tamar Weinberg, Techipedia Editor: Claire Schoen, Search Marketing Now Researcher/Writer: Karen Burka Adobe Social Argyle Social Attensity Engage121 ExactTarget SocialEngage Expion Hearsay Social Hootsuite Media, Inc.
Marketwired Oracle SRM Salesforce Marketing CloudOracle SRM Shoutlet SocialVolt SocialWare Spredfast Sprinklr Sprout Social Syncapse Thismoment tracx UberVu Votigo Wildfire Interactive Companies that have downloaded this report: 1-800-Flowers 3M Company American Greetings AMN Healthcare Applied Robotics, Inc. Introduction Finding the appropriate social media management tool for your business can be a challenge. Editor’s Note: The following is an excerpt from "Enterprise Social Media Management Software".
Benefits include: List of Social Media Management Systems (SMMS) Pain: Social Media Teams Are Challenged To Respond To the Distributed Conversations I’m starting to get a few briefings and requests from strategists LaSandra Brill, about new technologies that enable social marketers to quickly manage, maintain, and conduct reporting on multiple channels. The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them. This is one component of Social CRM, which if you haven’t heard about, please read the report on the 18 use cases of Social CRM. (Update: This is only one software segment in the overall Social Business Stack, which you should first understand) Above is the full report, feel free to read, download and share.
Update: Jan 5th, 2012. After nearly two years of watching this nascent market, Altimeter has published a report segmenting the growing vendor space. Retired This vendors never want to market or went into deadpool.